The 2017 NFL Draft was a success for the city of Philadelphia, with a record-breaking attendance of 250,000 over the three-day event. American Football fans of all ages gathered along the Benjamin Franklin Parkway to participate in what has been hailed by many as one of the most successful NFL Drafts ever. According to the NFL Draft Event Impact Report, commissioned by the Philadelphia Convention & Visitors Bureau (PHLCVB) and conducted by Temple University’s Sport Industry Research Center (SIRC), direct spending during the three-day event in April was $56.1m, resulting in an estimated $94.9m in economic impact for Philadelphia. The considerable economic output of the Draft, which exceeded initial expectations of $80m, was just one of the highlights. The report also looked at travel behaviour of attendees, hotel performance and media impact of the event, among other areas.
“Philadelphia served as a phenomenal host for the 2017 NFL Draft and created a memorable experience for our fans, incoming players, and teams,” said Peter O’Reilly, NFL senior vice president of events. “We are grateful to mayor Kenney, the Philadelphia Eagles, the Philadelphia Convention & Visitors Bureau, and all of our partners for helping make the event a resounding success.”
The event packed local restaurants and kept area attractions busy. Altogether, more than 30,000 jobs (914 full-time equivalent) were supported by the Draft, which helped to generate $38.5m in personal income. $7.9m in state and local taxes were also created from income tax, sales tax and hotel occupancy tax, among other categories.
“The Draft was a family-friendly event for Philadelphians and visitors across the country,” said Philadelphia mayor, Jim Kenney. “I thank all of our public and private partners, especially the City employees and first responders, who made this event a success and allowed Philly to shine in the national spotlight once again.”