Daily Archives: April 11, 2017

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PCMA institute unveils The Power of Digital Events

The Professional Convention Management Association’s (PCMA) Digital Experience Institute [DEI] has published a White Paper which examines the power of digital events. The Power of Digital Events, sponsored by Freeman, includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology. The paper also includes an…

Fort-Lauderdale
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Fort Lauderdale: Hard Fort success

CMW visited various fledgling conference centres on its recent tour of the USA, and Fort Lauderdale’s Broward County Convention Center stood out as an exemplary success story, and one that has helped prompt a thriving MICE scene. Located between the popular port of Fort Lauderdale and the rapidly expanding Fort Lauderdale-Hollywood International Airport (FLL), the…

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New Perception of Hotel Palace Berlin

Cheshire-based hotel PR specialist Perception Sales & Marketing has reported a new contract win for its sales division, Hotel Palace Berlin. A Leading Hotel of the World, the privately-run Hotel Palace Berlin offers 2,400sqm of event space and 16 meeting rooms. The hotel can accommodate 900 guests in its ballroom and up to 400 delegates…

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Hilton Expands Hotel Portfolio in Saudi Arabia

Hilton has opened the Hilton Makkah Convention Hotel, which features the city’s largest ballroom and convention centre. “The opening of Hilton Makkah Convention Hotel marks Hilton’s 12th hotel in Saudi Arabia,” said Andreas Lackner, regional head, brand management, Hilton. “With more than 30 hotels under development, Saudi Arabia features our largest development pipeline in the…

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