Day: September 11, 2018

Technology adoption is key to measuring event ROI, says report

A new report released by end-to-end marketing software company Splash suggests that the events industry is entering a new era, in which high-performing companies are investing more in event technology. The report was put together alongside Harvard Business Review Analytic Services, and is titled ‘The Event Marketing Evolution: An Era of Data, Technology and Revenue Impact’. It surveyed more than 7...

IBTM China gears up for 13th edition

IBTM China, one of the region’s foremost events within the MICE industry, opens 12-13 September in Beijing for its 13th edition, with organisers promising 6,500 appointments set up between hosted buyers and exhibitors. In response to feedback from customers asking for an increased focus on bringing corporate event planners to the event, organisers claim an increase in the share of these buyers fro...

Training for the tribe

IACC CEO Mark Cooper says professional development is our industry’s beating heart. A vision to deliver innovative and exceptional meeting experiences must rely almost entirely on the abilities of our people. Retaining and growing talent is a critical component of success for IACC’s members – it’s one of their greatest challenges, so a leading priority for us is to support them by fostering talent...

The key to Barcelona’s conference success

CCIB general manager Marc Rodriguez says the key to Barcelona’s conference success is collaboration between the public and private sectors. In 2017, Barcelona headed the world ranks of the cities that host the most international congresses and conventions, according to the International Congress and Convention Association (ICCA). This important statistic, reflecting joint efforts and dedicat...

Brazil reaching for its Olympic legacy

Vinicius Lummertz, Brazil’s state minister for tourism, talks to Ramy Salameh about brand Brazil, its recent sporting event legacy, the future of the MICE sector and the nation’s continued destination appeal.    Brazil’s use of events (FIFA World Cup/Summer Olympics) has been the single most important way to re-position the destination’s profile internationally. How do you continue to ...

Kenes Group announces new managing director for Spain

Conference organisers Kenes Group has announced the appointment of Smara Iglesia to the position of managing director for Kenes Spain. Iglesia will take over today, 11 September, and brings more than 15 years of experience in international conference and exhibition management, as well as expertise in business development, logistics and production. She has previously worked for corporate event prod...