WORLD – Canadian-headquartered mobile app developer, QuickMobile, and UK-based real-time interactive audience engagement company Lumi (comprised of IML Worldwide and Lumi Mobile), have signed a strategic partnership.
As a result of the partnership, QuickMobile will integrate Lumi’s patented ‘Join In’ audience polling and discussion application into its ‘MobileEvent’ app solution. Lumi becomes a tier-one partner of QuickMobile’s technology, marketing and selling mobile event apps through Lumi Mobile and IML Worldwide’s international offices.
For QuickMobile, the exclusive agreement provides the integration of an enterprise-grade interactive tool and a multi-national partner to help expand its international reach. The partnership also extends Lumi’s technology to new meeting industry customers while adding a full conference app solution to its offerings.
The use of technology at events is now the norm with 97.7 per cent of Event Industry Global Market Research Report survey respondents having used some form of technology. Furthermore, 79 per cent of respondents believe audience insight is lost without the use of interactive event technology.
“When audience response is mission critical and the results matter, then there is no better company or technology than IML Worldwide and Lumi, which has built a reputation for reliable, secure and real-time audience engagement,” says Patrick Payne, CEO of QuickMobile. “Lumi’s platform is light years ahead of competitor solutions, and as we move deeper into the enterprise space, Lumi’s Join In app will be a valuable companion to our single event and multi-event app solutions.
“In addition, having a world-renowned international partner selling our technology will help us expand our reach into new markets.”
Richard Taylor, CEO of Lumi, adds: “Together, we have tremendous geographical reach and a long list of prospective customers.This partnership gives our clients a compelling integrated solution based on the superior technologies of both companies.”
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