Associated Luxury Hotels International appoints new VP UK & Europe

MICE global sales organisation Associated Luxury Hotels International (ALHI), has expanded its global sales team with the appointment of Mark Gorgon (pictured) as vice-president, UK and Europe.

The position is newly created and designed to assist meeting professionals throughout Europe to bring their business to ALHI’s member hotels and resorts.

ALHI’s portfolio features 250 luxury hotels and resorts around the world, which are either independent or are with an independent hotel brand. They also specialise in serving MICE business.

In his new position Gorgon is based in ALHI’s Global Sales office in London, which opened in March as ALHI’s first in Europe. He joins prominent hospitality industry executive Peter Groom, who serves the European marketplace as ALHI’s executive director of global sales, and who is also based in ALHI’s London office.

Prior to joining ALHI, Gorgon worked for six years as sales director at Fairmont Raffles Hotels International (FRHI Hotels & Resorts), now part of AccorHotels. In that position he was responsible for account management for the MICE segment in the UK, with interaction and support for Europe.

“Mark is a very dedicated, accomplished and highly motivated sales professional with terrific global experience within the luxury hospitality sector,” said ALHI’s chief sales officer Mark Sergot. “With the additions of Mark and Peter, European meeting and incentive professionals now have one-call access to ALHI’s exceptional portfolio at no cost to the accounts.”


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Paul Colston

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