Articles by Antony Reeve-Crook


Fancy a festivalisation refresh?

Antony Reeve-Crook explores ‘festivalisation’ and the business of making the main event. The ultimate incarnation of an event, either industry or consumer, is the festival, and not just by virtue of their size. Festivals take a community and deliver an identity through shared experience. Whether industry specific such as the Cannes Film Festival, or more…


Tech revolution

Finding a digital marketing companion can be the key to upscaling your event, both in terms of prospect and manageability, writes Antony Reeve-Crook NetApp senior manager Kate Lechowicz says only events offering personalised experiences will emerge as clear winners in the years ahead. “We are living in a personalised world, and attendees expect that events…


Give them what they want

It’s not the taking part, but the experience that counts, according to new findings from brand experience company Freeman, writes Antony reeve-crook Chief marketing officers, brand managers, and event planners alike are putting more emphasis than ever on in-person brand experiences, according to a new survey conducted by Freeman, the global brand experience agency. The…


Frugality and fidelity

The meetings journey of the healthcare professional (HCP) is significantly more convoluted than it is for conference attendees and PCOs in other industries. While these employees and employers attend business events for fundamentally the same reason as anyone else, namely to expand their knowledge, connect with their peers and discuss new advances in treatment, they…


This side of the Danube

CMW explores the meeting opportunities on Europe’s longest river The lifeline that runs from the Black Forest of Germany down to the Black Sea, the Danube pulses through the heart of Central and Eastern Europe. Not only Europe’s second longest river — twice the length of the Rhine — the Danube flows through 10 countries…


When worlds collide

CMW hears from Jason Yeh, CEO of Taipei conference organiser GIS Group, on the convergence of conferences and exhibitions   The GIS Group was founded in 1991. It operates three major businesses. The first is a turnkey project business unit, which means it provides a professional conference organiser service. It also provides a destination management…

Greg Clark

Boston prepares a ‘wicked’ welcome to AIPC delegates

AMERICAS – Two hundred registered delegates from 95 convention centres and representing 39 nationalities are expected in Boston for the AIPC Annual Conference and 57th General Assembly, 5-8 July. The Hynes Convention Center in Boston’s Back Bay neighbourhood is hosting this year’s conference, which takes ‘engagement’ as its major theme. Central to the discussions will…

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