Articles by CMW Guest Author

CMW Guest Author


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Healthy meetings in Vancouver

When choosing a venue for your next meeting, have you considered a ‘healthy’ one? It has long been known that physical exercise boosts brain health. With that in mind, it’s little wonder why active meetings that encourage physical activity are becoming part of the landscape to further the knowledge exchange at conferences. In May 2016,…

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From ROI to ROE, engagement matters

Jonathan Sivak, director at Tapfuse, discusses the importance of ROE over ROI when it comes to event technology It is difficult to underestimate the advantages of live events as marketing channels. Events facilitate communication between brands and their customers, build relationships, create communities and increase public awareness. However, in spite of being a great promotional…

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Resident evil?

Geoff Donaghy says new research from AIPC clarifies opportunities as well as some misconceptions among those living near convention centres Recent research carried out by AIPC has clearly put into focus a number of the key questions around how local residents regard meetings delegates relative to leisure tourists, at a time when many cities are grappling…

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Can you feel the force?

Rod Cameron says meetings, conventions and exhibitions can be a force for recovery for destinations wrestling with the aftermath of terror threats The growth in international terrorism is one of the latest challenges to emerge as a threat to the ongoing success of the meetings industry. But now, it turns out that events such as meetings,…

Mexico City
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Conjuring up more than magic

he ‘Pueblos Mágicos’ or Magical Towns of Mexico is a promotional programme developed by Mexico’s Ministry of Tourism in 2001. Each city appointed as such has been subject to great events or practices a special set of traditions and legends. The colonial town of Saltillo is one such destination, a city promoted for its great…

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Philadelphia stakes

After attracting criticism over high prices and less than cutting edge service levels, Pennsylvania Convention Center took the bold decision to embark on a radical programme to shake up its offering from the ground up. As president & CEO John McNichol puts it: “The city of Philadelphia was on an upward trajectory, but we were…

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