Articles by CMW Guest Author

CMW Guest Author


Sea and be seen: Ocean technology in St John’s, Newfoundland & Labrador

By Stu Greenoff, the Canadian destination’s sales manager, meetings & conventions St John’s historic ties to the ocean are well documented. From fishing to subsea imaging, the city’s industry has been shaped by the sea. The ocean technology industry in St John’s is characterised by strong partnerships between educational institutions, private sector businesses and the…


Dreaming Big at the Madrid Marriott

To celebrate its relaunch after its extensive refurbishment, the Madrid Marriott Auditorium Hotel & Conference Center rolled out the red carpet in November, hosting a lavish party with a cinematic theme, including gala dinner for 700 people. Graced by an all-star cast from some of Hollywood’s most iconic films including Breakfast at Tiffany’s, Pirates of…


In the White City: Lisbon profile

It’s attractive, it’s cosmopolitan, it’s friendly, it’s well connected in terms of flights, it represents value for money, and it’s growing in popularity – what’s not to like about Lisbon as a MICE destination? These attributes have not gone unnoticed by the industry: in 2014 Portugal’s capital hosted 109 congresses and conventions and was ranked…


Create impactful engagement

Ensuring your audience interacts at your show’s sessions is key to generating content that grabs the attention of future delegates, explains Stefania Conti-Vecchi Event planners spend most of their time trying to engage people, both before and during the events they create. But in this digitally enabled age, where content can be created and captured at…


Those who dare win?

Marketeer Penny McGrigor recommends reviewing your science of influence, engagement and competition With our digital activities becoming more and more visually orientated, the use of video and images, which are attractive to the next generation of customers, is something all us marketers are aspiring to achieve effectively. But is it just about the creative? Take…

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