Articles by Sarah Picton


Sochi signatures: National convention bureau inks deals to help Russia’s regions attract major events

Russia’s new National Convention Bureau Association has signed a raft of agreements with individual Russian regional administrations to help drive events and investments to them. The agreements were signed at the Russian Investment Forum held 15-16 February in the Black Sea resort of Sochi. A session ‘Business Events: is there a new tool that could…


From Washington to Sydney, Madame Tussauds invites visitors to experience AR

Creative technology specialist Cassette has been appointed by tourist attraction Madame Tussauds to deliver an AR experience for visitors in Washington, DC. Cassette has developed an augmented reality installation in the Madame Tussauds Washington, DC museum, whereby visitors will be able to reimagine themselves as the 46th US president, appearing behind the podium at the…


Melbourne Convention Bureau (MCB) is driving citywide economic development

Business events in Melbourne have been identified as drivers of economic growth, beyond the direct dollar impact, by CEO of Melbourne Convention Bureau (MCB), Karen Bolinger. She highlighted – at the Asia-Pacific Incentives and Meetings Expo (AIME) on 19 February – how the Victorian state is evolving its business events offering thanks to its deeper engagement with government….


Easyfairs makes things easier with rebrand

Multinational event organiser and venue manager Easyfairs has simplified the group’s activities under one umbrella brand ‘Easyfairs’. Previously the group was known as ‘Artexis Easyfairs’, with the venue side of the business (in Belgium and Sweden) branded Artexis and events in all countries branded Easyfairs. The group has also published an Activity Report, with key…


#Feel France

Aimed to ignite UK interest in France via a campaign that invokes the five senses, the France Tourism Development Agency (Atout France) has launched the second phase of its £2m (US$2.8m) budget pan-European campaign titled ‘#Feel’. Laying out four seasonal stages planned for the year, and broadcast in various ways and via multiple digital platforms,…

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