A division of Destination Canada, the country’s national tourism marketing organisation, Business Events Canada (BEC) has launched a digital hub designed to attract more international meetings, conventions, and incentive events to the country.
The hub will be supported by a dedicated content team and is geared toward US, UK, and international meeting planners and decision-makers.
The digital hub will fit into BEC’s marketing communications strategy to engage key audiences by:
Focusing on Canada’s diverse destinations and meeting and incentive experiences
Offering an improved visitor experience and easy access to information important to
Enabling Canadian partners to play an active role in contributing to content
Providing dynamic content to keep up with evolving destinations and experiences
Featuring Canada Meetings, a blog on news from across Canada’s meetings and incentive industries.
“International meetings and events are important drivers of the Canadian economy,” says says Chantal Sturk-Nadeau, executive director of Business Events Canada, who notes more than 8,000 international conferences are held across Canada each year.
“This new website aligns with Canada’s export strategy by incorporating vertical sectors into each destination profile. Most
planners already know Canada offers tremendous opportunities. By aligning with our vertical sectors and showcasing the unique experiences available here, we will expand on that knowledge base.”
The site will also contain destination profiles, with information important to meeting planners, including venue details and contacts to help with their planning,
Case studies and examples of creative events and team building activities unique to each destination will also be on the site.
“We hope after they’ve spent some time on the hub meeting planners come away so inspired that they’ll put Canada in the mix for their next bid,” says Sturk-Nadeau.
The digital hub launches with 27 unique destinations.