Expert Opinion


Geoff Donaghy
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What’s in a name?

Geoff Donaghy discusses making a convention centre ‘International’ Convention centres worldwide comprise a wide spectrum of facilities, with few invariable constants, even in terms of fixed definitions (Congress centres? Convention centres? Conference centres?). At the same time, there is increasingly a blurring of such distinctions as do exist, with what were formerly more exclusively focused…

conference
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Top 3 tips for boosting international audience attendance at your next event

By Christina Adesina, founder and CEO of The SellFluent Group Audience Development is simple. It’s all about finding new strategies to attract and retain a diverse crowd on a large scale to an event. Successful audience development plans involve a range of marketing tools such as research, publicity, communication and customer relationship management. For conferences and…

Geoff Donaghy
0

What’s in a name?

Geoff Donaghy discusses making a convention centre ‘International’. Convention centres worldwide comprise a wide spectrum of facilities, with few invariable constants, even in terms of fixed definitions (Congress centres? Convention centres? Conference centres?). At the same time, there is increasingly a blurring of such distinctions as do exist, with what were formerly more exclusively focused…

1. EEAA Chief Executive, Joyce DiMascio
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EEAA talks lobbying government

Talking to governments about the power of events as an economic driver is a big priority of Australia’s peak body for the exhibitions and events industry, says Joyce DiMascio, chief executive, Exhibition and Event Association of Australasia The Exhibition and Event Association of Australasia (EEAA) has a major focus on communications with all tiers of government –…

screen-shot-2016-10-20-at-16-49-18
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The coming war on data

The data landscape is a digital minefield, says Paul Woodward, chairman at Paul Woodward Advisory A battle royal is brewing in the events industry. It doesn’t involve free Wi-Fi (well a bit actually). It doesn’t involve drayage for our friends in the US (more’s the pity). It doesn’t even involve security and travel bans (serious…

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