Expert Opinion


From ROI to ROE, engagement matters

Jonathan Sivak, director at Tapfuse, discusses the importance of ROE over ROI when it comes to event technology It is difficult to underestimate the advantages of live events as marketing channels. Events facilitate communication between brands and their customers, build relationships, create communities and increase public awareness. However, in spite of being a great promotional…


Resident evil?

Geoff Donaghy says new research from AIPC clarifies opportunities as well as some misconceptions among those living near convention centres Recent research carried out by AIPC has clearly put into focus a number of the key questions around how local residents regard meetings delegates relative to leisure tourists, at a time when many cities are grappling…


Can you feel the force?

Rod Cameron says meetings, conventions and exhibitions can be a force for recovery for destinations wrestling with the aftermath of terror threats The growth in international terrorism is one of the latest challenges to emerge as a threat to the ongoing success of the meetings industry. But now, it turns out that events such as meetings,…


Sea and be seen: Ocean technology in St John’s, Newfoundland & Labrador

By Stu Greenoff, the Canadian destination’s sales manager, meetings & conventions St John’s historic ties to the ocean are well documented. From fishing to subsea imaging, the city’s industry has been shaped by the sea. The ocean technology industry in St John’s is characterised by strong partnerships between educational institutions, private sector businesses and the…

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