Expert Opinion


Getting a global/local balance for venue searching

Venue-finding agencies need to strike a balance between global and local to deliver the best value for their customers, says Emma Little, CEO of ExecSpace. [hr gap=”30″] It will come as no surprise to event planners that the power of face-to-face is critical to great business and that meetings and events are the best way to facilitate this, however, there is a long chain of actions tha...

How to make your events successful with the perfect venue

Sarah Hill of Seven Events offers some tips on the importance of finding the perfect event venue. [hr gap=”30″] The venue is an essential part of any event – if you fail to choose an adequate space for your needs, the entire event may be impossible to turn into a success, no matter how well you plan out everything else. It needs to be practical, but at the same time, the space ne...

Meet Ottawa: engineered for conferences

Lesley Mackay, Director of Meetings and Events at Ottawa Tourism, explains why engineers feel right at home when they meet in Canada’s capital city [hr gap=”30″] If Canada were a city, Ottawa would be it. As the country’s capital, Ottawa is a city that tells the stories of Canada like no other. It’s the place where Canadians gather to celebrate their shared heritage. And it’s a region ...

The top event trends for 2019

The meetings and events industry is ever-evolving, with innovations and advances coming from both within, as well as outside the industry. But with so many exciting new trends, how can you spot the one which is likely to have the most impact on your business and events? Four keynote speakers from the upcoming IBTM World 2018 offer their thoughts on the top event trends for 2019.   Andy Johnston (t...

Why South Korea has so much to offer for incentive travel

BI WORLDWIDE’s event design manager Heidi Williams and project executive Michael Pollard share their thoughts on why South Korea shouldn’t be overlooked as an emerging small group incentive event destination. [hr gap=”30″] The Seoul of the country As part of BI WORLDWIDE’s in:sight project and commitment to exploring new and emerging event destinations, we were recently luc...

The rise of the meetings house of Saudi

By Danielle Curtis, Exhibition Director Middle East, IBTM Arabia Historically the economy in the Middle East has been built on selling oil, with the countries there investing little capital in other sectors. Today, all that has changed. The price of oil has dropped and environmental pressures mean global powers are likely to seek alternatives to it as fuel. Oil-rich Middle Eastern countries have b...

Moving the planner beyond logistics

Stephanie Harris, director of global marketing and event strategy, American Express Meetings & Events, explains how branding principles can guide your event design.   [hr gap=”30″] It has been an exciting year for the meetings and events industry with a prosperous meetings market in 2018. Annually, our global team manages and executes thousands of meetings for our clients. We ...

Bring the delegate into your digital space

ExpoPlatform’s Tanya Pinchuk says organisers need to plan carefully to ensure a loyal digital audience. [hr gap=”30″] There are some who still fear the potential impact of online technology on the business events industry, that digital tools could potentially take control of the event away from the organiser as interaction takes place online instead of in the meeting space or conventio...

Training for the tribe

IACC CEO Mark Cooper says professional development is our industry’s beating heart. [hr gap=”30″] A vision to deliver innovative and exceptional meeting experiences must rely almost entirely on the abilities of our people. Retaining and growing talent is a critical component of success for IACC’s members – it’s one of their greatest challenges, so a leading priority for us is to suppor...

The key to Barcelona’s conference success

CCIB general manager Marc Rodriguez says the key to Barcelona’s conference success is collaboration between the public and private sectors. [hr gap=”30″] In 2017, Barcelona headed the world ranks of the cities that host the most international congresses and conventions, according to the International Congress and Convention Association (ICCA). This important statistic, reflecting...

How to win international congress bids

A global reputation and an ability to handle long-term, complex activity are the critical factors for scientists when considering a destination’s candidacy for hosting an international congress, according to leading Czech conference ambassador, professor Julius Špičák. Professor Špičák was instrumental in bringing the International Congress of World Gastroenterology Organisation (WGO) to Prague in...

Surveying the future of event technology

In this blog, the judges of IBTM World’s upcoming Tech Watch Award offer their thoughts on what makes a winning entry, surveying some of the industry’s most innovative technology. [hr gap=”30″] Q: What emerging tech trends do you see as having a significant impact on events and/or exhibitions in the next few years? Corbin Ball, founder of Corbin Ball Associates, chair of the judge’s pa...