PharmagoraPlus 2018, the largest annual gathering dedicated to the Francophone pharmacy ecosystem, was the most successful running of the event to date, despite heavy national train and air strikes.
An unprecedented 13,000 pharmaceutical professionals visited the show in Paris, 7-8 April. An Air France strike closed air routes on Day 1 while Day 2 was affected by rail strikes, with 80% of trains across the country cancelled.
“We completely overhauled the programme to ensure it supported everyone across the entire pharmacy sector: industrials, institutions and associations, our objective was to really look at the issue the profession faced and to support pharmacists by giving them all the tools, training and advice they need to face current challenges and move towards a better future. The audience increase of 14% as compared to last year is a tremendous result for a show that is over 33 years old.,” explained Adrien Collilieux, event director, PharmagoraPlus.
The 33rd edition of the event was led by Christian Obega, winner of Best Salesperson of the Year Award twice at Exhibition News Awards. “With 12 months to go the show is over €750,000 (US$882,521) ahead of last year, but we aren’t going to rest at that,” said Obega.