Asian visitors to London are being targeted by the new look Crowne Plaza London Docklands hotel following a £550,000 refit of its meeting rooms.
The hotel in Royal Docks now claims to offer the largest meetings facilities in the area and is hoping to welcome more business from Canary Wharf and Asia following the half-million-pound project to create a seven-room meetings suite.
Hotel GM Daniel Loosley cut the ribbon at a launch party, 2 March, and said: “If you go into our Butler’s Suite you’ll see historic pictures of Butler’s Wharf, while the Mulberry Room is named after the Mulberry Harbours that were built in Royal Docks and towed over to Normandy to assist in the invasion of France by Allied forces during the Second World War.
“We have some really historic pictures of the local area to try and connect the past to the ongoing regeneration of Royal Docks.”
“We’re the only hotel in the Royal Docks area with such a large conference and events space,” Loosley added, pointing out the hotel was the first one when the area started regenerating.
The Asian Port project Crossrail are two big projects on the horizon and likely to drive meetings business, the GM noted.
“One of the small things we’ve done is to put green tea in the bedrooms as our Asian guests like to have it,” Loosley said.
“It’s also about having a range of newspapers in the right languages and translating our web page to make sure we’re accessible for sale in emerging markets.
“We’ve already noticed a slight upturn in the number of Asian guests as exploratory meetings take place.”