etouches name-changer for EMS aims to Connect Better

Global provider of event management software solutions etouches has announced a rebranding to Aventri.

The company says Aventri is a result of three ideas: ‘avenue’, ‘events’, and ‘entry’.

“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers, and how we can be truly differentiated as a company in a highly fragmented and competitive market,” said Chalva Tchkotoua, CMO of Aventri.

In addition to the name change, Aventri’s new tagline ‘Connect Better’ attempts to convey the company’s mission to foster deeper relationships with event, meeting and strategic marketing professionals and in turn enabling them to create deeper and more meaningful relationships with their colleagues, constituents and clients.

Events are the largest portion of the $60bn B2B marketing budget, accounting for 24% of spend, or approximately $14bn, according to Aventri, which says event spending is growing 6% per year, and is second only to a company’s website, as the most effective B2B marketing channel. As such, Connecting Better is a key component of maximising ROI on this powerful channel.

The rebrand is a major step for Aventri in the $9bn event management software (EMS) industry.

It also follows four acquisitions in the past two years and Aventri’s own acquisition by private equity firm HGGC in early 2017.

“We are confident that Aventri’s rebrand will help continue to elevate the company’s identity in the market and align the brand with the level of sophistication that is already present in its product set today,” said Richard Lawson, co-founder and CEO of HGGC, who noted that under Aventri CEO Oni Chukwu’s leadership, the Aventri brand would “continue to disrupt the market with its full-suite solution that addresses the entire scope of event management needs”.

Founded in 2008, Aventri has assisted 25,000 event professionals in planning and measuring their events. With a focus on event sourcing and hospitality, registration, marketing, logistics, engagement, mobile, and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies, and educational institutions globally.

Headquartered in the United States, the company also has offices in the UK, Belgium, Australia, Singapore, India, and UAE.



Paul Colston

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