Den Haag Marketing, The Hague Convention Bureau and WestHolland Foreign Investment Agency have joined forces under the new banner of The Hague & Partners.
Deputy mayor Karsten Klein officially launched the new umbrella organisation during an event at the Fokker Terminal.
The Hague & Partners will aim to attract and retain more national and international visitors, conferences and companies/organisations for the capital.
During the launch event, three awards were also presented to special initiatives and projects with an economic spin-off for the city. The Conference Award was won by World Forum The Hague.
The new Hague & Partners agency is also expected to boost he city’s economy and job market.
Deputy mayor Klein said the time was ripe for a single economic home for marketing and acquisition in the form of a public-private executive agency outside of the city hall.
“The activities of The Hague & Partners cover all the top priorities that we as a city council have listed in our economic vision: better branding and more visitors, conferences and new businesses. The partnership will thus contribute to protecting and creating jobs for the present generation and for those to come.”
The three parties that are subsuming themselves into The Hague & Partners will continue to operate under the following names: The Hague Marketing Bureau with executive director Marco Esser; The Hague Convention Bureau with executive director Nienke van der Malen-van der Horst, and The Hague Business Agency with executive director Ilja van Haaren.
The thinking is that the Hague & Partners can now show the market that these three organisations belong together.