Malaysia inducts new ‘Kesatrias’ to boost business events

Asia News
Malaysia inducts new ‘Kesatrias’ to boost business events

Three new conference ambassadors have been inducted under the Malaysia Convention & Exhibition Bureau’s (MyCEB) Kesatria Malaysia Programme. The appointments were announced during the 7th Kesatria Gala Dinner at Shangri-La, Kuala Lumpur, 6 December.

Known as ‘Kesatrias’, these conference ambassadors play a vital role in spreading the word of Malaysia’s potential as an Asian business events hub.

Organised annually by MyCEB, an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), the celebratory occasion was attended by its new Chief Patron, Yang Berhormat Datuk Mohamaddin bin Ketapi, Minister of MOTAC, for the first time. The event was also attended by 19 Kesatrias, representatives from local association, various business events drivers and members of the media.

“As a growing segment of tourism, the business events industry is constantly spreading its wings and it is the responsibility of MyCEB to continue increasing the pool of champions,” said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB. He continued: “One of the most effective voices for the industry is our Kesatria. To date, Kesatria has helped bring in 44 international conventions, raking in at least RM813m (US$195.44m) for the country.”

YB Datuk Mohamaddin added: “MOTAC is working towards the target of 30m visitors for Malaysia by 2020, which is estimated to generate RM100bn in tourism expenditure. While the year is only a month away to its ending, we continue to pledge our efforts to ensure that Malaysia regains its status as one of the sought-after tourism destinations in the world again.”

MyCEB’s pool of Kesatria has been growing from strength-to-strength since the programme’s inception in 2012.

The three new industry champions joining the Kesatria ranks include:

  1. Prof. Dr. Goh Bak Leong, Past President of Malaysian Society of Nephrology
  2. Assoc. Prof. Dr. Norhayati Abdullah, Vice-President of the Malaysian Water Association
  3. Prof. Dr. Tan Maw Pin, Treasurer of Malaysian Society of Geriatric Medicine.

“It is an honour for me to join the Kesatria. Doing what I do best in my field, this opportunity will enrich my position as a key opinion leader. In one’s journey to success, there must be spin-offs that activate life-long learning, this is one platform to do so and I will certainly put my best game on to serve Malaysia,” said Prof. Dr. Goh Bak Leong.

In other Malaysia news Musa Yusof has been appointed the new Director-General of Tourism Malaysia effective 3 December. He succeeds Mirza Mohammad Taiyab who has retired.

Prior to his appointment, Musa was Tourism Malaysia’s senior director of its international promotion division (Asia/Africa).

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail