AUSTRALIA – The Melbourne Convention and Visitors Bureau (MCVB) has won its bid to host the Amway India Leadership Seminar, which will bring more than 4,000 delegates to the city in 2012.
Announcing the win, the Victorian Minister for Tourism and Major Events Louise Asher said the event would generate significant benefits for the local economy and the tourism industry. “Importantly, this event will also provide a unique opportunity for Victoria to grow our strong ties with the Indian community,” she added.
The Amway India Leadership Seminar has never been held in Australia and the CEO of the MCVB, Sandra Chipchase, said the event would generate an estimated AU$21m (US$20m) for the Victorian state. “We have consistently demonstrated our ability to host large Amway incentive groups over the years. In 2008, Melbourne hosted 7,200 delegates from Amway China and prior to that, large groups from the Philippines, Indonesia and Korea.”
The Senior Manager Special Events for Amway India, Rita Tandon, said Melbourne’s impressive infrastructure and unique range of attractions and activities had played a major role in finalising the decision to host the group in Melbourne.
Leigh Harry, CEO of the Melbourne Convention and Exhibition Centre, which will host the event, said the venue was delighted that it had been chosen to host the Amway India Leadership Seminar in 2012.
In related news, new research data released by the Tourism Research Australia has indicated a five per cent rise in the growth of business travel nationally.
“We’re seeing strong growth in visits to Australia from overseas despite the strength of our dollar. At the same time, three quarters of tourism business is done domestically so there is a real opportunity there for operators to tap into the State and Federal Tourism marketing campaigns,” said Australian Minister for Tourism, Martin Ferguson.
“Given the impacts on business from the floods and Cyclone Yasi, we are rolling out a Tourism Industry Support Package to help the many small businesses in Queensland who are feeling the effects of a drop-off in visitors,” said the Minister Assisting on Tourism, Senator Nick Sherry.
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