Gordon Innes will lead the new agency, launched on 1st April 2011, by bringing together the remits of three separate agencies Visit London, Think London and Study London to create a single vehicle to promote London to visitors, investors and students with one voice.
Inneshails from the Department for Business Innovation and Skills (BIS), where he has led the team which oversees the UK’s transition to a green economy and the creation of a Green Investment Bank. He has held senior positions at BIS, the Foreign Office and UK Trade & Investment (UKTI).
“I am delighted to be joining London & Partners and look forward to working with the Board, Executive team and industry to ensure that London & Partners is in a strong position to harness the opportunities to promote London in the lead up to and beyond the 2012 Olympic and Paralympic Games,” he said.
Mayor of London, Boris Johnson, said: “An extraordinary city requires extraordinary leadership. In Gordon, London & Partners has found the skills to take London's new brand to project our story around the world.
“He joins at an amazing point in the capital's history. With the 2012 Games just over a year away we have this unique, once in a lifetime opportunity to secure London as the best big city in the world for generations to come."