Sign in or Register
Register today to receive each issue absolutely FREE!
Brisbane hopes to capitalise on hosting the G20 in November with its new...
CMW looks at Kaohsiung's latest bid to win congress business from the...
The development of a global business district and renovation along the...

Exhibition World Issue 76
Issue 76
Supplement: Basque Country
Supplement: Bright lights, big cities
posted on: 19/12/2011 12:44:51

EUROPE – The Spanish convention bureaus of Málaga, Costa del Sol and Gijón have joined forces to set up a marketing alliance promoting the destinations.

This is said to be the first marketing alliance between any Spanish destinations. It is hoped the alliance will build a strong North-South axle within the country.

The Málaga-Costa del Sol Tourist Board, Málaga Town Hall and Gijón Town Hall signed an agreement for the promotion and marketing of the cities as conference destinations.

The alliance is aimed at attracting events at the national level in a framework of co-operation that includes shared knowledge of the domestic association market, joint communication plans, a common brand name, and a joint promotion and marketing plan.

The alliance’s medium-term goals are improving competitiveness, gathering market intelligence, and joining efforts in a north-south synergy (event rotation).

The joint brand name is expected to add visibility to both meetings and event destinations.

Gijón is the biggest town of the Principality of Asturias, its most important tourist destination and one of the important cities of the Bay of Biscay, located at the crossroad of two international routes: The Saint James Way and the Vía de la Plata Route.

Málaga locate in the South of Spain, with a millenary history shaped by theMediterranean Sea that bathes the city.

Any conference-related news? Email

Share article:
Would you like to Leave a Comment?
AUSTRALASIA - Melbourne Convention and Exhibition Centre (MCEC) has appointed Helen Fairclough as the new Director of People and Culture, following an international search.

Robert Dunsmore is the latest recruit in a series of appointments made by Global Experience Specialists (GES), to develop its live event offering in the EMEA region.

posted on: 25/7/2014 11:48:01
EUROPE - Event management software specialist Xing Events has launched a new people2meet tool to allow attendees to discover who they want to make contact with before an event has begun.

WORLD - Gary Grimmer, CEO of consulting and sales representation firm GainingEdge, has been honoured by Destination Marketing Association International as one of the first six inductees into its newly established Hall of Fame.

To mark the three-month countdown to the IMEX Challenge CSR programme, and as a call to action for industry professionals to get involved, staff from IMEX America gathered at The Shade Tree Shelter in Vegas last week.