EUROPE – The Spanish convention bureaus of Málaga, Costa del Sol and Gijón have joined forces to set up a marketing alliance promoting the destinations.

This is said to be the first marketing alliance between any Spanish destinations. It is hoped the alliance will build a strong North-South axle within the country.

The Málaga-Costa del Sol Tourist Board, Málaga Town Hall and Gijón Town Hall signed an agreement for the promotion and marketing of the cities as conference destinations.

The alliance is aimed at attracting events at the national level in a framework of co-operation that includes shared knowledge of the domestic association market, joint communication plans, a common brand name, and a joint promotion and marketing plan.

The alliance’s medium-term goals are improving competitiveness, gathering market intelligence, and joining efforts in a north-south synergy (event rotation).

The joint brand name is expected to add visibility to both meetings and event destinations.

Gijón is the biggest town of the Principality of Asturias, its most important tourist destination and one of the important cities of the Bay of Biscay, located at the crossroad of two international routes: The Saint James Way and the Vía de la Plata Route.

Málaga locate in the South of Spain, with a millenary history shaped by theMediterranean Sea that bathes the city.

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