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MYCEB AND IAPCO LAUNCH TRAINING SEMINAR TO BOOST SOUTHEAST ASIAN BUSINESS EVENTS posted on: 29/2/2012 11:45:06
ASIA – The Malaysia Convention and Exhibition Bureau (MyCEB) has partnered with the International Association of Professional Congress Organisers (IAPCO) to run a regional seminar and training session on professional conference management for meeting planners.
To be held 14-16 March 2012 in Kuala Lumpur, the seminar will feature speakers such as Mathias Posch, President of the International Conference Services (ICS) Canada; Sarah Storie-Pugh, Ambassador of Congrex UK London; and André Vietor, MD of the Viajes Iberia Congresos, Barcelona, Spain. They will share knowledge on a range of industry topics particularly in areas that would improve the region’s competitiveness globally in the business tourism market.
The seminar provides 10 hours of continuing education that can be applied towards the Certified Meeting Professional (CMP) programme.
The three-day seminar will discuss topics such as ‘Promoting a Destination and Bidding to Win’, ‘Developing an Effective Sponsorship Strategy’, ‘Exhibition Planning and Development’, ‘Venue and Accommodation Management’ and ‘Registration and On-Site Arrangements and Technology’.
“This is an initiative created by MyCEB together with IAPCO to empower our industry players, especially event planners, with updated knowledge on the global scene of the business events industry,” CEO of MyCEB, Zulkefli Hj. Sharif, said.
MIDDLE EAST - Dubai Business Events has signed an agreement with New York-based Marketing Challenges International to help grow Dubai's reputation in North America as a leading business events destination.
EUROPE - Over 100 delegates from the Greek meetings industry attended EFAPCO's Think Forum in Athens to tackle issues currently facing the sector, most notably the lack of recognition from the Greek government.