IMEX - Meetology brand Founder and CEO, Jonathan Bradshaw, will today announce the evolution of the business into the Meetology Group.

The group includes, as part of its four main business functions, Bradshaw’s attendee performance brand Meetings Mindset and a venue certification product, designed to help create ‘scientifically designed’ meetings and meeting spaces. The Barbican, London, will be the first venue to receive Meetology Certification following a six-week project due to start in June.

The Meetology Group's offering will centre around the four areas: consultancy, research, speaking and Meetings Mindset.

Two further certification products are planned for launch later in the year for events and businesses.

The Meetology Laboratory, exhibiting at IMEX, is showcasing the group’s live face-to-face research capability. Manned by two psychologists, Dr Jon Sutton and Dr Paul Redford, the Meetology Group is conducting live research into the behavioural differences between meeting face-to-face, online and on the phone. The project is sponsored by the Barbican, the IMEX group, the Professional Convention Management Association (PCMA) Educational Foundation, the Dubai Convention Bureau and Meetings Mindset. The results will be published in July.

An online research project into the way attendees of major conferences and exhibitions prepare and perform at their best will also be published in July.

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