Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
Magda Ibrahim sees innovation in a resurgent automotive sector and in the...
More
CMW looks at the subject of catering for Generation Y, and finds outs what...
More
CMW looks at how the Baltic region hopes to grow its meetings industry, ...
More


Exhibition World Issue 75
Issue 75
Supplement: Basque Country
Supplement: Basque Country
MEETOLOGY GROUP LAUNCHES AT IMEX FRANKFURT WITH THE BARBICAN, LONDON, RECEIVING MEETOLOGY CERITIFICATION
posted on: 22/5/2012 11:48:53
Jon_Bradshaw_IMEX_

IMEX - Meetology brand Founder and CEO, Jonathan Bradshaw, will today announce the evolution of the business into the Meetology Group.

The group includes, as part of its four main business functions, Bradshaw’s attendee performance brand Meetings Mindset and a venue certification product, designed to help create ‘scientifically designed’ meetings and meeting spaces. The Barbican, London, will be the first venue to receive Meetology Certification following a six-week project due to start in June.

The Meetology Group's offering will centre around the four areas: consultancy, research, speaking and Meetings Mindset.

Two further certification products are planned for launch later in the year for events and businesses.

The Meetology Laboratory, exhibiting at IMEX, is showcasing the group’s live face-to-face research capability. Manned by two psychologists, Dr Jon Sutton and Dr Paul Redford, the Meetology Group is conducting live research into the behavioural differences between meeting face-to-face, online and on the phone. The project is sponsored by the Barbican, the IMEX group, the Professional Convention Management Association (PCMA) Educational Foundation, the Dubai Convention Bureau and Meetings Mindset. The results will be published in July.

An online research project into the way attendees of major conferences and exhibitions prepare and perform at their best will also be published in July.

Do  you  have news for CMW? Email: pcolston@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
EUROPE - Around 45 incentive and meeting travel agents from 12 Asian countries, including China, India, Indonesia, Japan and Singapore, will 'Discover Switzerland' on a tour led by Kuoni Group Travel Experts and hosted by Switzerland Tourism.

EUROPE - Prague will host NATPE Europe, a television industry event dedicated to the central Eastern Europe market and featuring all of the major US studios, for the first time on 23-26 June 2014.

WORLD OF DMCS ADDS NEW HAWAIIAN MEMBER
posted on: 16/4/2014 11:35:25
WORLD - Global destination management association (DMC), World of DMCs, has welcomed its 65th member: Island Partners Hawaii.

EUROPE - MCI Germany has strengthened its creative event and incentive services through a merger with event marketing and incentive agency Hagen Invent.

AUSTRALASIA - As part of their official visit to New Zealand, the Duke and Duchess of Cambridge officially opened Christchurch's newest venue, the Botanic Gardens Visitor Centre.