The director of Reed's giant EIBTM MICE event in Barcelona, Graeme...
QATAR AIRWAYS JOINS ICCA AS A MEMBER posted on: 24/5/2012 08:24:44
WORLD - Qatar Airways has become a member of the International Congress and Convention Association (ICCA), an international industry body promoting the Meetings, Incentives, Conferences and Exhibitions (MICE) sector.
The airline says the membership will benefit it in promoting its business in Qatar and as a global carrier flying MICE traffic to destinations around the world.
The airline currently operates to over 100 destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America flying a modern fleet of more than 100 planes.
As part of its bid to venture further into the MICE business, the Doha-based airline has been actively involved in promoting Qatar as an international MICE destination. It works closely with its inbound destination management arm Discover Qatar to promote the airline’s Doha hub, as well as the hospitality business in Qatar as a year round market.
The airline is also developing a MICE section within qatarairways.com featuring information and service offerings across the sector.
WORLD - On average, 10-20 per cent of delegates at a conference or tradeshow are active on Twitter, according to the International Congress and Convention Association's Communication Strategist, Mathijs Vleeming.