Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
Magda Ibrahim sees innovation in a resurgent automotive sector and in the...
More
CMW looks at the subject of catering for Generation Y, and finds outs what...
More
CMW looks at how the Baltic region hopes to grow its meetings industry, ...
More


Exhibition World Issue 75
Issue 75
Supplement: Basque Country
Supplement: Basque Country
NEW NATIONAL BUREAU FOR ITALY UNVEILED
posted on: 1/6/2012 09:27:43
Italy

EUROPE - Italy has unveiled its national convention bureau, Convention Bureau Italia, (CBI), headed by 
Mario Resca.

Resca says that, “despite the economic trend, Italy managed to maintain its [International Congress and Convention Association] ranking of last year and the number of meetings increased by six per cent compared to 2010 (363 of 2011 against 341 in 2010).

“The meeting industry is a global business in which all countries are investing and we finally have a single recognised entity promoting the brand Italia in the world,” said Resca.

“Recent studies show that business tourism generates a turnover of €6.3bn (US$7.8bn), representing 20.5 per cent of international tourism expenditure in Italy.”

Resca identified the sector as “a priority for Italy’s future since it is a strategic tool for the growth and the competitiveness of our country”.

The President of the new national bureau says it will become a point of reference for foreign markets buyers and that he aims to establish it as the coordinator of domestic supply.

“Italy can really compete at an international level and focus on this great opportunity,” Resca said.

In terms of the top five Italian cities in the ICCA rankings, Rome has confirmed its first place with a 27.7 per cent rise in the number of meetings compared to 2010 and achieving the highest total value achieved over the last 10 years.

Antonio Gazzelone, a special delegate for tourism of the Rome Mayor, told a meeting at IMEX in Frankfurt last week that Rome was presenting itself to the international public for the first time, in partnership with the city’s conference businesses.

Patrick Hoffnung, CBI General Manager, said the German market had increased its meetings business to Italy by 75 per cent compared to 2011.
 
Do you have news for CMW? Email: pcolston@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
WORLD PCO ALLIANCE GROWS 15%
posted on: 24/4/2014 12:20:57
WORLD - The World PCO Alliance is reporting 15 per cent growth for 2013. Alliance members now include 20 professional organisers worldwide who put together 500 congresses with over 450,000 delegates in 2013.

AMERICAS - Mandalay Bay Resort and Casino in Las Vegas has announced plans to expand its convention centre due to demand for additional space.

ASIA - Global meetings and events division of Carlson Wagonlit Travel (CWT), CWT Meetings & Events, has entered China's rapidly growing meetings and events market.

ASIA - Novotel Bangkok Impact Hotel has appointed Claire Gruel as assistant Food and Beverage (F&B) Manager, located in the heart of convention and exhibition centre Impact Muang Thong Thani.

XING LAUNCHES FOURTH ONLINE ORGANISERS SURVEY
posted on: 23/4/2014 11:25:12
EUROPE - Conference organiser and event management software specialist Xing Events has launched its fourth annual online survey among event organisers on the subject of social media within the event industry.