The director of Reed's giant EIBTM MICE event in Barcelona, Graeme...
FACEBOOK OPENS FIRST REGIONAL OFFICE IN DUBAI posted on: 1/6/2012 09:31:36
MIDDLE EAST - The first regional Facebook office will be opened at Dubai Internet City, according to an announcement by senior Facebook officials.
"Today is a very exciting day for Facebook. We are delighted to announce the opening of our first office in Dubai," says VP and MD for Facebook in Europe, Middle East and Africa, Joanna Shields.
The new office is aimed at engaging local businesses in making better use of Facebook as a marketing platform and reaching wider audiences, while continuing to improve the user experience.
"The opportunity for businesses and brands to interact and connect with this large online community is great and we are here to help unlock the marketing potential," says Head of Global Marketing Solutions, Facebook Middle East and North Africa, Jonathan Labin.
ASIA - The global association of mobile operators' association GSMA has rebranded its Asia event under the new 'Mobile World Congress' banner and announced initial details of its programme when it debuts in Shanghai next July.
AUSTRLASIA - The Australian business events sector, which is said to be worth AUS$13bn a year to the economy, was boosted this week when the Federal Government entered into a partnership to assist the industry during bidding and event delivery.
MIDDLE EAST - One year on from the UAE winning the right to host the World Expo in Dubai in 2020, the expo's higher committee has mapped out key deliverables to the General Assembly of the BIE, the governing body of the Expo.