Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
Magda Ibrahim sees innovation in a resurgent automotive sector and in the...
More
CMW looks at the subject of catering for Generation Y, and finds outs what...
More
CMW looks at how the Baltic region hopes to grow its meetings industry, ...
More


Exhibition World Issue 75
Issue 75
Supplement: Basque Country
Supplement: Basque Country
EUROPEAN CITIES MARKETING FOCUSES ON BRIC COUNTRIES
posted on: 11/6/2012 10:16:15
gary white ecm

EUROPE - European Cities Marketing (ECM), a network of tourist offices and convention bureaus in Europe, is building the Brazil, Russia, India and China (BRIC) countries into its forward strategy.
 
The network says the BRICs present great opportunity for the leisure and meetings industry.
 
Garry White, the incoming CEO of ECM, who has spent the last five years working in the Asia Pacific region as Regional Director for Visit Britain said: “BRIC markets and in particular Russia, India and China are already important source markets for European cities. The economies are strong and they never really felt the impact of the global economic crisis as we did in Europe.
 
“You have a huge middle class segment emerging together with a significant high net worth, luxury segment and there is a lot of interest in travel to Europe. From a Chinese perspective Europe fascinates, but a lot of their perceptions are shaped by the film industry and European consumer brands. The challenge and the opportunity is to present a product that is more tailor-made to a Chinese/BRIC audience.
 
“My belief and experience indicates that Europe is more attractive as an 'idea”' than a set of individual countries and that cities are far more interesting than the countries they belong to. Chinese buyers and consumers would be far more attracted by the idea of visiting a number of European Cities than visiting any one country in Europe and that presents us with a tremendous opportunity at ECM,” White added.
 
The ECM Benchmarking Report 2012 indicates that member cities are achieving an average year on year growth of 6.2 per cent domestically and eight per cent internationally. It also revealed that the fastest growing source markets were Russia (up 36 per cent) and China (up 30 per cent).
 
Do you have a news story for CMW? Email: vcarley@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
XING LAUNCHES FOURTH ONLINE ORGANISERS SURVEY
posted on: 23/4/2014 11:25:12
EUROPE - Conference organiser and event management software specialist Xing Events has launched its fourth annual online survey among event organisers on the subject of social media within the event industry.

IACC-AMERICAS ANNOUNCES ANNUAL AWARDS WINNERS
posted on: 23/4/2014 10:47:30
AMERICAS - International Association of Conference Centres-Americas handed out its annual awards and scholarships at the 33rd IACC-Americas annual conference at Pacific Palms Resort in Los Angeles recently.

EUROPE - Scotland's Aberdeen Exhibition and Conference Centre (AECC), in partnership with the James Hutton Institute, has announced that the European Society for Rural Sociology (ESRS) has chosen Aberdeen as the host City for its 2015 congress.

AIBTM REVEALS STRONG EXHIBITOR LINE UP
posted on: 22/4/2014 12:12:25
AMERICAS - The Americas Incentive, Business Travel and Meetings Exhibition (AIBTM) has revealed a strong line-up of exhibitors for its 2014 event.

EUROPE - Amsterdam RAI posted a 2013 net profit of US$4.56m (2012: $2.9m). The venue management says the increased profits resulted from an exceptional conference year and growth in the RAI's international activities.