Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
Antony reeve-crook hears from experts about getting the most from on-stage...
More
Maurits van der Sluis tells CMW about the new RAI Amtriumm and the Dutch...
More
The significance of the meetings industry as a catalyst for worldwide...
More


Exhibition World Issue 76
Issue 76
Supplement: Basque Country
Supplement: Bright lights, big cities
EUROPEAN CITIES MARKETING FOCUSES ON BRIC COUNTRIES
posted on: 11/6/2012 10:16:15
gary white ecm

EUROPE - European Cities Marketing (ECM), a network of tourist offices and convention bureaus in Europe, is building the Brazil, Russia, India and China (BRIC) countries into its forward strategy.
 
The network says the BRICs present great opportunity for the leisure and meetings industry.
 
Garry White, the incoming CEO of ECM, who has spent the last five years working in the Asia Pacific region as Regional Director for Visit Britain said: “BRIC markets and in particular Russia, India and China are already important source markets for European cities. The economies are strong and they never really felt the impact of the global economic crisis as we did in Europe.
 
“You have a huge middle class segment emerging together with a significant high net worth, luxury segment and there is a lot of interest in travel to Europe. From a Chinese perspective Europe fascinates, but a lot of their perceptions are shaped by the film industry and European consumer brands. The challenge and the opportunity is to present a product that is more tailor-made to a Chinese/BRIC audience.
 
“My belief and experience indicates that Europe is more attractive as an 'idea”' than a set of individual countries and that cities are far more interesting than the countries they belong to. Chinese buyers and consumers would be far more attracted by the idea of visiting a number of European Cities than visiting any one country in Europe and that presents us with a tremendous opportunity at ECM,” White added.
 
The ECM Benchmarking Report 2012 indicates that member cities are achieving an average year on year growth of 6.2 per cent domestically and eight per cent internationally. It also revealed that the fastest growing source markets were Russia (up 36 per cent) and China (up 30 per cent).
 
Do you have a news story for CMW? Email: vcarley@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
WIRED INTERNET SPEEDS DOUBLED AT LAS VEGAS CC
posted on: 22/8/2014 09:57:27
AMERICAS - Cox Business/Hospitality Network, a provider of telecommunications to the commercial services and gaming-resort verticals, is doubling the speed of three of its wired internet packages available to exhibitors and visitors at the Las Vegas CC.

AMERICAS - US contracting giant Freeman has been recognised for contact centre operation customer service excellence for the fifth consecutive year, under the J.D Power Certified Contact Center ProgramSM.

AUSTRALASIA - Six of global convention bureau alliance BestCities' partners have ranked among the worlds' most innovative cities on Business Insider's 2014 list of the '18 Most Innovative Cities in the World'.

LORIMER DEPARTS FROM MANCHESTER CENTRAL ROLE
posted on: 21/8/2014 12:26:22
EUROPE - Paula Lorimer has left her role as Sales Director and Deputy CEO at Manchester Central and has been replaced by Elizabeth Faulkner.

INTERNATIONAL CONFEX RENEWS ESSA PARTNERSHIP
posted on: 20/8/2014 10:47:37
EUROPE - International Confex has renewed its partnershp with the Event Supplier and Services Association (ESSA) for next year's event.