AUSTRALASIA - Business Events Sydney, the city's convention bureau, has won its bid to host the 9th Conference on Creativity and Cognition (C&C) in 2013.
The event will coincide with the 2013 edition of Vivid Sydney, a light and music festival that takes over the city after dark from 25 May – 11 June 2012.
Vivid Sydney highlights include light installations and projections; performances from local and international musicians at the Sydney Opera House and the Vivid Ideas Exchange at the Museum of Contemporary Art featuring public talks. Vivid Sydney is the biggest festival of its kind in the Southern Hemisphere, attracting over 400,000 attendees in 2011.
On the eve of the final weekend of the fourth Vivid Sydney, the conference win was confirmed. Deputy Premier and Minister for Trade and Investment Andrew Stoner MP said the 2013 C&C even will attract 250 artists, scientists, designers, educators, researchers and practitioners to the harbour city for four days.
“Almost 40 per cent of Australia’s creative industries are based in New South Wales (NSW), and Vivid Sydney has done an exceptional job of shining an international spotlight on our local talent,” Stoner said. “From a business event perspective, our creative credentials and the incredible platform of Vivid Sydney are proving successful in attracting global creative events to our shores.”
Sandra Chipchase, CEO of Destination NSW, which owns and manages Vivid Sydney, said: “Vivid Sydney provides a platform for creative industry events, to sell technology and products, exchange information and research at business seminars, and at the same time provides entertainment for the public.
“Partnering with these additional creative industry conferences and events is an excellent example of leveraging an existing event to drive additional business outcomes and was a natural evolution for Vivid Sydney,” she added.
The 9th Conference on Creativity and Cognition joins the International Symposium on Electronic Art 2013, which has selected Sydney for its event next year and will also run alongside Vivid Sydney. Both of these events were secured with the assistance of Business Events Sydney (BESydney).
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