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Exhibition World Issue 77
Issue 77
Supplement: Basque Country
Supplement: Bright lights, big cities
posted on: 25/6/2012 09:24:30
mariette helmann


EUROPE - Global event management and communications company MCI has announced the acquisition of DNA Events, as it expands its service offering in The Netherlands.  

DNA Events, founded in Amsterdam in 2005, will be folded into MCI Amsterdam.

The company had built up expertise in special events such as product launches, corporate meetings and sales challenges.

DNA Events' diverse customer base of European corporate clients is particularlystrong in the telecom sector.

Joining MCI Amsterdam’s senior management alongside Mariette Helman, pictured, and Michelle Labouchere, Kim Van der Does, founder of DNA Events, will serve asDirector of Corporate Division.

“When I founded DNA Events my dream was to produce not just events but unforgettable experiences,” said Van der Does. “With MCI we found the perfect match and a truly inspirational international partner with whom we can continue the dream.”

Mariëtte Helmann, Managing Director, MCI Amsterdam, added: “The acquisition of DNA Events builds on an existing relationship. We have closely worked together since 2006 with DNA bringing us that extra creative touch that both institutional and corporate clients greatly appreciated. We are sure that having the team on board now will enhance our services towards our existing and future clients who are more and more looking for creative solutions.”


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