Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
The significance of the meetings industry as a catalyst for worldwide...
More
CMW tours Lake Geneva and finds one of europe's most accommodating...
More
Brisbane hopes to capitalise on hosting the G20 in November with its new...
More


Exhibition World Issue 76
Issue 76
Supplement: Basque Country
Supplement: Bright lights, big cities
MCVB ANNOUNCES ORGANISATIONAL RESTRUCTURE IN LINE WITH NEW STRATEGIC BUSINESS PLAN
posted on: 13/7/2012 11:20:43
Melbourne_aerial_lrg_

AUSTRALASIA - The Melbourne Convention and Visitors Bureau (MCVB) is to restructure its marketing and communications department and its business development and convention sales department.

The CEO of the MCVB, Karen Bolinger, said the restructure was “in line with MCVB’s new Strategic Business Plan and commitment to improving our stakeholder engagement”.

The marketing and communications department has been restructured and will now operate under a new title, Commercial Partnerships,” said Bolinger. “The new department will be responsible for marketing, communications, strategic alliances, membership, the Melbourne Meetings and Events Service and events, including the Asia-Pacific Incentives and Meetings Expo (AIME)," she added.

Edwina San, formerly MCVB’s Director International Incentives, has accepted the position of GM of Commercial Partnerships and will head the new department, and Jon Malpas, formerly MCVB’s Senior Manager Events and Marketing Services, will report to San in the position of Associate Director Partnerships and Events.

Rebecca Elliott, MCVB’s Communications Manager, will take over the management of marketing, in addition to communications, and will also report into San.
 
In the Business Development and Convention Sales department, Julia Swanson hasbeen promoted to GM of Business Development and Bidding, and in line with the new Strategic Business Plan this department will now include a dedicated research team headed up by Danielle Ramirez as Associate Director Research.

Bolinger said MCVB’s new strategic direction identifies a clear vision and mission to continue to surpass its targets and ensure Melbourne and regional Victoria remain competitive in the business events industry on a global stage.

“These structural changes are in line with achieving our organisational objectives and will play a major role in contributing to MCVB’s success moving forward,” she adds. “I have every faith in our team here at MCVB and congratulate these staff on their new appointments.”

Any conference-related news? Email sarah@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
WORLD - Multi-channel events provider Mediamaker is encouraging businesses to move away from traditional approaches to delivering content at corporate events, in favour of more creative, interactive methods.

WORLD - Meeting and Incentive Forums, run by Worldwide Events, has announced its events schedule for 2015, with Edinburgh in Scotland a new destination addition to the 2015 roster.

PLANNING MADE EASIER AT ADELAIDE CC WITH IMAP
posted on: 1/8/2014 11:31:13
AUSTRALASIA - Conference organisers planning events at the Adelaide Convention Centre (ACC) can now map out their use of the Stage One Centre expansion development as the ACC introduces a new planning technology, iMap.

AMERICAS - The Superlative Group has been selected by the San Diego Convention Center (SDCC) Corporation to be its naming rights and sponsorship development consultant.

UBM ACQUIRES SEATRADE COMMUNICATIONS
posted on: 31/7/2014 14:42:46
WORLD - UBM has expanded its global portfolio of events serving the cruise and general maritime industries with the acquisition of organiser Seatrade Communications.