AUSTRALASIA - The Melbourne Convention and Visitors Bureau (MCVB) is to restructure its marketing and communications department and its business development and convention sales department.

The CEO of the MCVB, Karen Bolinger, said the restructure was “in line with MCVB’s new Strategic Business Plan and commitment to improving our stakeholder engagement”.

The marketing and communications department has been restructured and will now operate under a new title, Commercial Partnerships,” said Bolinger. “The new department will be responsible for marketing, communications, strategic alliances, membership, the Melbourne Meetings and Events Service and events, including the Asia-Pacific Incentives and Meetings Expo (AIME)," she added.

Edwina San, formerly MCVB’s Director International Incentives, has accepted the position of GM of Commercial Partnerships and will head the new department, and Jon Malpas, formerly MCVB’s Senior Manager Events and Marketing Services, will report to San in the position of Associate Director Partnerships and Events.

Rebecca Elliott, MCVB’s Communications Manager, will take over the management of marketing, in addition to communications, and will also report into San.
 
In the Business Development and Convention Sales department, Julia Swanson hasbeen promoted to GM of Business Development and Bidding, and in line with the new Strategic Business Plan this department will now include a dedicated research team headed up by Danielle Ramirez as Associate Director Research.

Bolinger said MCVB’s new strategic direction identifies a clear vision and mission to continue to surpass its targets and ensure Melbourne and regional Victoria remain competitive in the business events industry on a global stage.

“These structural changes are in line with achieving our organisational objectives and will play a major role in contributing to MCVB’s success moving forward,” she adds. “I have every faith in our team here at MCVB and congratulate these staff on their new appointments.”

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