Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!
Known for its textiles and fashion, Daegu is now looking to boost the...
More
CMW hears from global associations about how best to handle the impact the...
More
The director of Reed's giant EIBTM MICE event in Barcelona, Graeme...
More


Exhibition World Issue 77
Issue 77
Supplement: Basque Country
Supplement: Turkey
BESYDNEY SECURES 103 BUSINESS EVENTS IN FINANCIAL YEAR
posted on: 25/7/2012 09:21:22
RESIZE_Sydney

AUSTRALASIA – The Minister for Tourism and Major Events, George Souris, says the citywide convention bureau, Business Events Sydney (BESydney), has secured 103 business events in the 2011-12 financial year, worth about AU$225m (US$230m) to the New South Wales (NSW) economy.
 
“This is a record number of event wins and a 21 per cent increase on the previous year’s economic impact results,” he says. “In fact, it is third highest economic delivery in the organisation’s history.”
 
He adds: “This great result from our business events sector is a good indicator that the NSW Government’s target to double tourism expenditure by 2020 are ambitious and achievable.”
 
The CEO of BESydney, Lyn Lewis-Smith, says the success of the last financial year can be contributed to the BESydney team, long-term client relationships across the association and incentive sectors, and the strong support of its stakeholders, both public and private. “A collaborative approach is essential,” she adds.
 
Lewis-Smith said the 2011-12 financial year also broke records for BESydney’s expanding Asian business. “Opportunities for the business events sector in Asia continue to grow, and concurrently so does BESydney’s success in this market. We are proactively pursuing the opportunities that exist with savvy organisations in South and North Asia, and our understanding of the market, our citys many selling points and out in-market presence have proved invaluable,” she adds.
 
A total of 33 events with an estimated economic impact of $91m were secured, which will see 18,641 corporate incentive and meeting clients travel from the region in the coming years.
 
Some of the wins include the Perfect China Leadership Seminar 2013 for 3,500 delegates (worth $20.9m in economic impact); the IUCN World Parks Congress 2014 for 3,000 delegates (worth $23.6m); and the 12th Congress of the International Society for Organ Donation and Procurement 2013 for 400 delegates (worth $1.5m).

The creation of a new exhibition, convention and entertainment precinct in Sydney from 2014-2016 will see the opening of the biggest meeting room space in Australia at 6,000sqm, the largest exhibition space in the country at 40,000sqm, and a plenary hall able to accommodate more than 10,000 delegates.
 
Any conference-related news? Email sarah@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
AUSTRALASIA - Brisbane's tourism chiefs are hoping the focus of the recent G20 summit in the city will lead to an increase in business visits in future, even if it may not be the top of Vladimir Putin's holiday destination list.

XING EVENTS CONNECTING THE DOTS
posted on: 20/11/2014 09:46:09
EUROPE - Technology provider Xing Events says its Xing social network is rivaling that of LinkedIn in destinations including Germany, Austria and Switzerland.

VISITDENMARK SCOOPS EIBTM SUSTAINABILITY AWARD
posted on: 20/11/2014 09:02:30
EUROPE - VisitDenmark has won the EIBTM Sustainability Award 2014 for its new stand design which it based on the principles of the Danish Meetovation.

AFRICA - Thulani Nzima, CEO of South African Tourism, reiterated the importance of Nina Freysen-Pretorius's appointment as the ICCA President at a press conference at the EIBTM tradeshow in Barcelona 19 November.

EUROPE - St Petersburg, home to White Nights, The Hermitage and St Isaac's Cathedral, has opened a dedicated convention bureau to cater for what it hopes will be a growing number of MICE events.