The research found 57 per cent of the international hosted buyers who attended the 2011 show organise business travel. Reed says it has taken the decision to include a dedicated business travel pavilion as a way to extend the show profile beyond the meetings and events industry.
A stream of free dedicated education sessions provided by the Association of Corporate Travel Executives (ACTE) will also be launched at the 2012 show. The initiative is part of a strategic partnership with ACTE, a non-profit organisation which serves over 60,000 travel executives from across the globe.
The new Business Travel Pavilion at EIBTM will provide a dedicated meeting area for exhibitors to showcase their products to visitors and hosted buyers with a responsibility and proven budgets for corporate and business travel.
“The incorporation of business travel to EIBTM is a logical extension to the current show profile and we are excited about the new possibilities and increased return on investment that it will deliver for our exhibitors already operating in this field, as well as introducing new specialist buyers and suppliers to the event,” says Reed Travel Exhibitions’ EIBTM Event Director, Graeme Barnett.
EIBTM 2012 takes place 27–29 November at Gran Via, Barcelona.
WORLD - Global Experience Specialists (GES) has acquired international AV specialist Blitz Communications, expanding its range of services further into the live events, conference and exhibition sector.
AMERICAS - The Los Angeles Convention Center (LACC) has announced a series of key financial and performance achievements since AEG Facilities took over the management of the city-owned facility in December 2013.
MIDDLE EAST - As part of DTCM's campaign to raise awareness of the city's offering as a destination for business events, 100 international meeting planners and business events journalists were invited for a three-day 'mega fam' in the emirate.