Mam will be responsible for operations across departments providing an association-wide support structure to engage with members, and deliver all PATA products, services and events in a "timely and profitable manner".
Mam joined PATA in 2003 and has been responsible for supporting PATA Events. Prior to PATA, she was Senior Manager of events management and developments at the Bangkok-based Queen Sirikit National Convention Centre, and Senior Manager at MICE Marketing for Siam Express.
"Mam has been contributing to the success of PATA events for almost the last 10 years," says PATA CEO, Martin J Craigs. "This appointment will unify PATA Next Gen around the globe, improving coordination and engagement among all PATA members".
PATA is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region.
WORLD - A joint study of event marketing and brand marketing executives by FreemanXP and EMI has uncovered the most effective social media channels to reach target audiences before, during and after events.