AUSTRALASIA - The Exhibition and Event Association of Australasia (EEAA) has been campaigning domestically, asking members in Queensland to help paint an accurate picture of events in the state.
 
The association held its board meeting and a series of round table and networking events at the Brisbane Convention and Exhibition Centre (pictured), which will host the G20 Conference in 2014.
 
EEAA President Matthew Pearce urged members in Australia’s second-largest state to become more involved in the association, using the opportunity to point out the development of the association’s Market Monitor tool would ensure a true picture of the Queensland industry over time.
 
“Winning the G20 Conference is further evidence that Brisbane is a global player in the events market and the Queensland industry needs to be strongly represented in the association,” said Pearce. “Given that the majority of EEAA members based in Queensland are national players with clients throughout Australia, there are clear benefits from having a strong voice within the association.”
 
EEAA GM Joyce DiMascio said after the meeting that regional campaigning is important to the professional development of Australia’s industry.
 
“Our Queensland members are looking to the association for support in conveying to clients the power of events as well as encouraging tertiary institutions to include more course content on events,” she said.
 
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