Sign in or Register
 
 
Register today to receive each issue absolutely FREE!
The significance of the meetings industry as a catalyst for worldwide...
More
CMW tours Lake Geneva and finds one of europe's most accommodating...
More
Brisbane hopes to capitalise on hosting the G20 in November with its new...
More


Exhibition World Issue 76
Issue 76
Supplement: Basque Country
Supplement: Bright lights, big cities
KUALA LUMPUR CONVENTION CENTRE TARGETS CHINA
posted on: 28/9/2012 09:54:01
Perfect China Convention 2012

ASIA - The Kuala Lumpur Convention Centre (KLCC) is looking to increase its engagement with China with a roadshow to Beijing, Shanghai and Guangzhou.

The KLCC believes the recent successful hosting of a convention for 2,200 distributors for Perfect China, a China-based health and wellness company, bodes well for recurrent and new business as more China-based companies look at off-site locations for their meetings.

The three-day China road show organised by the KLCC's Team Malaysia partner, Malaysia Convention and Exhibition Bureau (MyCEB), will attempt to further increase awareness of its facilities and services to potential clientele.

To facilitate better networking with the target market, the Centre has ensured that all relevant corporate materials, including its corporate video presentation, are in Mandarin as well as the presence of Mandarin-speaking marketing staff.

Sales Manager for Meetings and Events at the KLCC, Monica Lim, underlines that Malaysia has a well-established service and hospitality industry, is multi-ethnic, multi-cultural and multi-lingual.

"There are also a great deal of choices for pre-or post-conference tours, from exploring 130m-year-old rainforests and climbing Mount Kinabalu, to heritage and shopping tours," says Lim. "As one of the most value for money destinations in the Asian region, the lower cost of doing business makes it a well worth investment without having to cut costs or compromise on delegate experience."

Since opening in June 2005, Chinese companies that have held events at the KLCC include China International Travel Service, Perfect China and the China-based operations of Novartis, Johnson & Johnson and AstraZeneca, which together attracted over 12,300 delegates and a total economic impact of RM24.40m (US$7.97m).

Between November 2012 and March 2013, the Centre has three more confirmed China-based client events which are expected to see a total delegate turnout of 7,800 with an estimated 27,600 delegate days and an economic impact of RM24.86m.

Do you have a news story for CMW? Email: zvernor@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
WORLD - Multi-channel events provider Mediamaker is encouraging businesses to move away from traditional approaches to delivering content at corporate events, in favour of more creative, interactive methods.

WORLD - Meeting and Incentive Forums, run by Worldwide Events, has announced its events schedule for 2015, with Edinburgh in Scotland a new destination addition to the 2015 roster.

PLANNING MADE EASIER AT ADELAIDE CC WITH IMAP
posted on: 1/8/2014 11:31:13
AUSTRALASIA - Conference organisers planning events at the Adelaide Convention Centre (ACC) can now map out their use of the Stage One Centre expansion development as the ACC introduces a new planning technology, iMap.

AMERICAS - The Superlative Group has been selected by the San Diego Convention Center (SDCC) Corporation to be its naming rights and sponsorship development consultant.

UBM ACQUIRES SEATRADE COMMUNICATIONS
posted on: 31/7/2014 14:42:46
WORLD - UBM has expanded its global portfolio of events serving the cruise and general maritime industries with the acquisition of organiser Seatrade Communications.