Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!
Known for its textiles and fashion, Daegu is now looking to boost the...
More
CMW hears from global associations about how best to handle the impact the...
More
The director of Reed's giant EIBTM MICE event in Barcelona, Graeme...
More


Exhibition World Supplement: Dubai
Supplement: Dubai
Exhibition World January 2015
January 2015
KUALA LUMPUR CONVENTION CENTRE TARGETS CHINA
posted on: 28/9/2012 09:54:01
Perfect China Convention 2012

ASIA - The Kuala Lumpur Convention Centre (KLCC) is looking to increase its engagement with China with a roadshow to Beijing, Shanghai and Guangzhou.

The KLCC believes the recent successful hosting of a convention for 2,200 distributors for Perfect China, a China-based health and wellness company, bodes well for recurrent and new business as more China-based companies look at off-site locations for their meetings.

The three-day China road show organised by the KLCC's Team Malaysia partner, Malaysia Convention and Exhibition Bureau (MyCEB), will attempt to further increase awareness of its facilities and services to potential clientele.

To facilitate better networking with the target market, the Centre has ensured that all relevant corporate materials, including its corporate video presentation, are in Mandarin as well as the presence of Mandarin-speaking marketing staff.

Sales Manager for Meetings and Events at the KLCC, Monica Lim, underlines that Malaysia has a well-established service and hospitality industry, is multi-ethnic, multi-cultural and multi-lingual.

"There are also a great deal of choices for pre-or post-conference tours, from exploring 130m-year-old rainforests and climbing Mount Kinabalu, to heritage and shopping tours," says Lim. "As one of the most value for money destinations in the Asian region, the lower cost of doing business makes it a well worth investment without having to cut costs or compromise on delegate experience."

Since opening in June 2005, Chinese companies that have held events at the KLCC include China International Travel Service, Perfect China and the China-based operations of Novartis, Johnson & Johnson and AstraZeneca, which together attracted over 12,300 delegates and a total economic impact of RM24.40m (US$7.97m).

Between November 2012 and March 2013, the Centre has three more confirmed China-based client events which are expected to see a total delegate turnout of 7,800 with an estimated 27,600 delegate days and an economic impact of RM24.86m.

Do you have a news story for CMW? Email: zvernor@mashmedia.net

Print:
Email:
Share article:
COMMENTS
Would you like to Leave a Comment?
LATEST NEWS
AMERICAS - Venue operator AEG Facilities has reversed years of financial deficit at the Los Angeles Convention Center and posted the first profits in years ($3.3m) following the centre's first year in private hands.

GPJ TALKS VENUE LOGISTICS AT CISCO LIVE!
posted on: 30/1/2015 08:18:19
EUROPE - Speaking at Cisco Live! in Italy this week, senior George P Johnson staff have discussed the changing nature of events and the challenges faced at venues, reports Tom Hall from Milan.

EUROPE - International booking agency and employee engagement specialist BI Worldwide, part of the Schoeneckers group, has appointed ex-EMEA regional director at the Pacific World DMC, Shaun Casey, as operations director.

EUROPE - The International Convention Centre (ICC), Birmingham, in the UK, has signed up four new religious events to the venue this year.

WARNING OVER NEW COUNTER TERROR RULES
posted on: 28/1/2015 15:01:56
EUROPE - Stringent new travel rules will put pressure on event organisers, an agency boss has claimed.