ASIA - The Kuala Lumpur Convention Centre (KLCC) is looking to increase its engagement with China with a roadshow to Beijing, Shanghai and Guangzhou.

The KLCC believes the recent successful hosting of a convention for 2,200 distributors for Perfect China, a China-based health and wellness company, bodes well for recurrent and new business as more China-based companies look at off-site locations for their meetings.

The three-day China road show organised by the KLCC's Team Malaysia partner, Malaysia Convention and Exhibition Bureau (MyCEB), will attempt to further increase awareness of its facilities and services to potential clientele.

To facilitate better networking with the target market, the Centre has ensured that all relevant corporate materials, including its corporate video presentation, are in Mandarin as well as the presence of Mandarin-speaking marketing staff.

Sales Manager for Meetings and Events at the KLCC, Monica Lim, underlines that Malaysia has a well-established service and hospitality industry, is multi-ethnic, multi-cultural and multi-lingual.

"There are also a great deal of choices for pre-or post-conference tours, from exploring 130m-year-old rainforests and climbing Mount Kinabalu, to heritage and shopping tours," says Lim. "As one of the most value for money destinations in the Asian region, the lower cost of doing business makes it a well worth investment without having to cut costs or compromise on delegate experience."

Since opening in June 2005, Chinese companies that have held events at the KLCC include China International Travel Service, Perfect China and the China-based operations of Novartis, Johnson & Johnson and AstraZeneca, which together attracted over 12,300 delegates and a total economic impact of RM24.40m (US$7.97m).

Between November 2012 and March 2013, the Centre has three more confirmed China-based client events which are expected to see a total delegate turnout of 7,800 with an estimated 27,600 delegate days and an economic impact of RM24.86m.

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