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SUNTEC EXPANDS BRAND FOR INTERNATIONAL PRESENCE posted on: 27/5/2010 11:31:44
IMEX NEWS – Suntec Singapore launched a new brand designed to give it an international service platform at IMEX in Frankfurt on Wednesday.
Suntec International Convention and Exhibition Service (Suntec International) is designed to expand the Suntec brand and its services beyond Singapore to the global market.
The new company is set up directly by Suntec owners ARA Group.
Pieter Idenburg, CEO of Suntec Singapore will also head the new entity.
Included among Suntec International’s portfolio of services is sales and marketing representation, venue management, and consultancy services with a key focus on highly customised solutions to clients. Idenburg says that there have been requests from many venues for Suntec to manage their centres and provide consultancy services.
"We are now ready to accomplish this through Suntec International," says Idenburg. "The new collaborative management model that has made Singapore one of the world's best will allow Suntec International to introduce cutting edge technology solutions, including CRM and reservation systems, as well as yield management tools."
AMERICAS - UK international conference and event producer Media 1 Productions has expanded its operations with the opening of a US office in Tucson, Arizona. The Stateside office will be managed by Executive Vice-President Dave Cole.
EUROPE - After a successful realignment of Congrex Switzerland in the past 12 months, following the collapse of the parent Congrex Group, the International Association of Professional Congress Organisers has welcomed back Congrex Switzerland as a member.