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Give them what they want

It’s not the taking part, but the experience that counts, according to new findings from brand experience company Freeman, writes Antony reeve-crook Chief marketing officers, brand managers, and event planners alike are putting more emphasis than ever on in-person brand experiences, according to a new survey conducted by Freeman, the global brand experience agency. The…

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Manchester standing strong

The recent terrorist attack at Manchester Arena brought horror and unwanted attention to the UK’s Northern Powerhouse city, which had been making big strides, with a new Mayor heading an internationalisation strategy designed to turn the city into a top 20 global city by 2035. Manchester is No.94 in the ICCA rankings with 27 qualifying…

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Meetings mercury rising in Germany

The meetings, conference and events sector in Germany remains buoyant, attracting over 3m events and 394m participants in 2016. The latest figures come from the Meeting & Event Barometer 2016/2017, produced jointly by the German National Tourist Board (GNTO), European Association of Event Centres (EVVC) and the German Convention Bureau (GCB). The Barometer reveals the…

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Magaluf mad for MICE

As Magaluf seeks to reposition itself as ‘the new Miami’, Meliá is among the companies bringing the necessary glamour, supported by MICE innovations. Suffering from a somewhat egregious reputation, Majorca’s Magaluf resort has a reputation for hedonistic revelry, alcohol-related fatalities and public indecency arrests. Those who remember Magaluf’s 1950s emergence may recall a very different,…

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Brand Events, ADNEC and GES triumph at AEO Awards

The AEO Awards took place on 16 June, with winners including ADNEC, GES, Media 10 and Thorns Group. Highlights included an appearance from CarFest’s Chris Evans, who presented Brand Events’ CEO Chris Hughes with his Outstanding Contribution award. The ceremony was hosted by actor James Nesbitt. OUSTANDING CONTRIBUTION Brand Events – Chris Hughes BEST TRADESHOW…

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