PCMA institute unveils The Power of Digital Events

The Professional Convention Management Association’s (PCMA) Digital Experience Institute [DEI] has published a White Paper which examines the power of digital events.

The Power of Digital Events, sponsored by Freeman, includes insights into adult learning, virtual and hybrid events as an engagement strategy, and the value of second screen technology.

The paper also includes an overview of PCMA case studies, highlighting return on investment (ROI) and return on engagement (ROE) hard data over the organisation’s six years digital event and engagement strategy.

 PCMA says its data included in the new report proves that a long-term digital event strategy delivers both exponential revenue and engagement from audiences.

“The emergence of live streaming and digital events has significantly shifted how participants engage with our organisation,” says Deborah Sexton, PCMA president and CEO.

She adds that the association’s goal in sharing  six years of results of its data is to assist those organisations that desire to expand their engagement strategies and build a business case for digital events.”

“A digital engagement strategy is crucial to any brand experience,” says Larry Luteran, EVP & chief sales officer at Freeman AV. “As we see the shift from meeting ‘attendee’, to meeting ‘participant’ it puts a premium on the need to capture and sustain the audience in creative and collaborative ways. Virtual and online events offer marketers a strategic approach to increase and sustain engagement and ultimately drive ROI.”

Event professionals can receive complimentary access to The Power of Digital Events white paper here.


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