AMERICAS – Mobile event app developer QuickMobile has launched a new social networking tracker and engagement platform designed to provide event planners and organisers with real-time insights into their events’ social networking activity that they can use to better understand their audiences.
The Concerto platform can be used to capture and categorise all event-related Twitter activity, revealing which topics are trending around the event and who the most active users and influencers are. Concerto includes templates for producing fully branded visual displays and detailed analytics reports.
“There’s an endless appetite for social media and networking at events and trade shows, but planners and marketers can sometimes struggle with capturing everything that is being said and then turning all the buzz into real value,” said Jeff Epstein, Director of Product Marketing at QuickMobile. “It’s one thing to have an event hashtag, but quite another to actually monitor, measure and use the ongoing discussions to better understand your audience and improve an event. Concerto is a simple yet surprisingly powerful tool for making all that activity truly meaningful for event planners, marketers and attendees.”
Among the benefits, Concerto promises live infographics on demand for sharing major Twitter metrics in an attractive format and comparison of trending topics featuring event hashtags and related topics. There is also a meeting pulse too enabling users to understand the questions, concerns, interests and behaviors of those discussing your meeting or event. Video sharing is also an option.
Epstein added: “As events of all shapes and sizes take on an increasingly social and mobile component, it’s vital that planners have the right tools at their disposal to watch, listen, adapt and most of all capitalise. Concerto fills a much-needed gap with a platform that makes it easy, especially for those planners who may be short on the required resources or knowledge.”
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