Sarawak gathers Australia’s global business events tribes for new campaign

Sarawak, the largest state in Malaysia, has unveiled its latest campaign, Redefining Global Tribes, in front of Australia’s business events sector. The 2017 AuSAE Conference and Exhibition (ACE), the region’s pinnacle event for association professionals organised by Australasian Society of Association Executives (AuSAE) was the stage, 11-12 May, for the sequel campaign to the Gathering of the Global Tribes held in Sarawak in November 2016.

Sarawak’s team also held an exclusive event for 20 industry experts at the Radisson Blu Plaza Hotel Sydney prior to ACE 2017.

“Our relationship with the (Australia) sector has always been terrific. With Australia’s prominence in our boldest campaign to date, Redefining Global Tribes will further accentuate the impact of business events to build a stronger, diverse and more productive global economy,” said Amelia Roziman, chief operating officer of the Sarawak Convention Bureau.

Redefining Global Tribes will gather prominent association leaders, global industry experts and partners at the Tribal Warrior Challenge, an obstacle course event to be held in Kuching this August.

To register for the Tribal Warrior Challenge, go to:



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