Mark Cooper

Committing to quality

IACC CEO Mark Cooper identifies some of the unexpected benefits of quality standards.   You’d think answering the question, ‘Why are quality standards important?’ would be simple and straightforward – of course they are important. And, on a basic level, this is perfectly correct, but to truly understand the benefits to conference and meetings venues requires a deeper understanding of th...

Essential measurements

International Association of Conference Centres’ CEO Mark Cooper discusses some essential elements for measuring the meeting experience. Food and wellness-based trends can be fleeting by nature; however we’re seeing an unprecedented increase and they may be here to stay. In IACC’s recent Meeting Room of the Future report we found that 57% of venue operators said “experience creation” was an import...

Nourishing business

CMW welcomes IACC CEO Mark Cooper who kicks off the first in a series of columns from the international venue association. There is plenty of nourishment in this inaugural article. Food and wellness-based trends throughout the globe can be fleeting by nature; however we’re seeing an unprecedented increase in them and they may be here to stay. In recent months I have delivered live educational even...