South-by-South-West (SXSW)

Fancy a festivalisation refresh?

Antony Reeve-Crook explores ‘festivalisation’ and the business of making the main event. The ultimate incarnation of an event, either industry or consumer, is the festival, and not just by virtue of their size. Festivals take a community and deliver an identity through shared experience. Whether industry specific such as the Cannes Film Festival, or more generic such as South-by-South-West (SXSW),...