Tourism Australia’s Chief Marketing Officer, Lisa Ronson, is to leave the organisation to take up the role of CMO at retail chain Coles Group, effective 1 May.
Tourism Australia MD John O’Sullivan confirmed the departure and thanked Ronson for her work over the past four years.
“Lisa has been a wonderful custodian of the Tourism Australia brand. In her time as CMO, she has brought a new level of customer centricity, commercial focus and creativity to our marketing,” O’Sullivan stated.
Ronson will report directly to Coles CEO, Steve Cain, and will be the first dedicated CMO at Coles for some time.
Over the past year, marketing has been overseen by COO, Greg Davis.
At Tourism Australia Ronson was responsible for the ‘Dundee’ Superbowl campaign in 2018, which received a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity. Other recent creative campaigns also included ‘UnDiscover Australia’.
Ronson said it had been a privilege to lead the Tourism Australia marketing team and help promote Australia globally but said that it was “the time is right to move on and hand over the reins”.