Before the New Year Tourism Vancouver announced a new type of agreement for Canada with Airbnb to promote the city to travellers on the accommodation platform.
The agreement will see Airbnb leverage its global reach through digital channels such as Instagram, Facebook and Twitter as well as its magazine Airbnbmag, to boost Vancouver’s reputation as a premier destination.
Additionally, Airbnb will work with Tourism Vancouver to expand the variety and quality of licensed accommodation offerings in the city, providing visitors with diverse options to suit every budget and style.
“This partnership is an important milestone for both organisations as we work to meet the growing needs of global travellers to our region,” said Ty Speer, CEO, Tourism Vancouver. “We are pleased to be working with Airbnb to attract new visitors and elevating Vancouver’s position as a world-class destination.”
The agreement also includes a data-sharing component with Airbnb agreeing to share intelligence on visitor trends (such as age of travellers and length of stay).
“Airbnb is thrilled to be working with Tourism Vancouver to further build Vancouver’s profile as a global destination,” said Alex Dagg, Director of Public Policy for Airbnb Canada. “This partnership serves as an important example of how destination marketing organisations and Airbnb can work together to support tourism and benefit local communities.”
In 2017 more than 400,000 guests travelled to Vancouver on the Airbnb platform, resulting in $425m of local economic activity. These travellers typically stay outside of traditional tourist areas, providing guests with the opportunity to experience the full depth and breadth of Vancouver’s neighbourhoods and businesses.
Since Airbnb was founded in 2008, more than 400m people are estimated to have used Airbnb to visit more than 81,000 cities in 191 countries.