2017 most successful year to date for Dubai Business Events

Middle East News
2017 most successful year to date for Dubai Business Events

Dubai Business Events (DBE) has secured a total of 212 bids throughout 2017, representing its most successful year to date; and, as a result, Dubai is set to welcome an additional 95,000 delegates, delivering an economic impact of approximately AED715m (US$194.6m). The announcement comes as DBE marks its 15th anniversary as Dubai’s official convention bureau.

Key bids and proposals secured in 2017 
The US-based Forever Living Incentive Trip, which welcomed 12,000 visitors from over 100 countries worldwide, was the largest incentive programme to take place in Dubai in 2017. DBE, in collaboration with its Dubai Association Centre partners, launched the first-ever Dubai Association Conference in 2017.

DBE also focused on in-bound study missions in 2017. The convention bureau hosted nine international study-missions, bringing more than 300 hosted buyers and over 20 international trade media from  markets across Europe, Asia and North America.

Furthermore, DBE also hosted a total of 31 site inspections for 68 clients and buyers in 2017.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said: “The exponential increase in bids won in 2017 is a direct reflection of Dubai’s rapid growth as a business hub. International and regional business events not only contribute to the growth in overall visitor numbers to Dubai, they also play an important role in the development of our knowledge economy.”

Dubai submitted a total of 354 bids throughout 2017, and among the wins were those for bids submitted before 2017. At the end of the year, 104 bid submissions were still awaiting decision.

The bids and proposals secured in 2017 mark an increase of 64% over 2016 when a total of 129 bids were won. Key bid wins from 2017 include the Baby Care Annual Incentive (with an unexpected attendance of 1,500 delegates) and the Amway Russia Annual Incentive, bringing in 2,700 employees to Dubai; both business events are set to take place in 2018.

Issam AbdulRahim Kazim, CEO Dubai Corporation Tourism and Commerce

Other key bids include:

  • The International Society for Photogrammetry and Remote Sensing Geospatial Week is set to take place in 2019 and will attract around 1,500 delegates.
  • The 71st edition of the International Astronautical Congress is expected to attract 5,000 delegates in 2020.
  • The Congress of the International Association for Child and Adolescent Psychiatry and Allied Professions will see 1,500 attendees gather in Dubai in 2022.

Dubai is currently preparing to host key industry events in 2018, including the Institute of Internal Auditors Congress and the World Cardiology Congress. Dubai is also the host city for the 57th edition of the ICCA Congress, from 11-14 November.

Steen Jakobsen, director of Dubai Business Events, said their strategy is aligned with Dubai Tourism’s Vision 2020 to attract 20m visitors per year to the Emirate by the year 2020. “Our goal is to build on this momentum to transport the city’s reputation to new heights.”


The Dubai stand at IBTM World in Barcelona

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