A corporate meeting done right

Expert Opinion
A corporate meeting done right

There’s no time like the present, says Tammy Ivey, Group Sales Manager at The Margaritaville Resort Gatlinburg, Tennessee.


We have all heard it before: ‘Get it right next time’. What a cringeworthy statement — next time. You may have heard this after a corporate meeting that fell flat due to the multitasking of not only doing your current job but planning the year’s most important meeting as well. I have a new motto for you: ‘Get it right this time’. And though ‘getting it right’ seems so simple, most of us still struggle with it, especially when preparing for corporate meetings.

Sure, planning meetings can quickly become overwhelming as there are many variables to consider — budget, agenda, vendor lists, etc. —but when prepping for such events, the last thing you need is the added stress of facilitating logistics. That’s why it’s important to get it right — not next time, but this time. But how do you do that? Easy. Book your next business meeting at an off-site venue where a fully trained team can facilitate the overbearing details for you.


The Experience

Your biggest goal in planning a business meeting should be to provide company representatives a place completely opposite of their work environment: a getaway. Corporate meetings are a time for employees and executives to brainstorm strategic business plans, focus on company training and grow as a team, but these are not easy tasks to tackle in the office.

As a part of her Harvard Business Review article, ‘Help Your Overwhelmed, Stressed-Out Team,’ Julie Mosow spoke to productivity expert Julie Morgenstern, who says: “Almost everyone struggles to focus at work. We want to think, write and strategise, but because these functions require deep thinking and uninterrupted time, we stay busy with the tasks, meetings and messages that pop up all day long rather than tackling really important projects.”

However, I have found the opposite to be true at off-site venues, such as all-inclusive resorts. A major benefit in holding business meetings at full-service resorts is that you and your employees are provided the freedom to focus on the meeting and nothing else. The work will be left behind at the office, and all of the meeting planning falls into the hands of the resort team. And just like that, you’ve shifted your direction from getting it right next time to getting it right this time.


The Investment

While booking off-site and all-inclusive venues for business meetings is an investment, it’s one that will ultimately benefit you and your company. Investing in employees’ professional development incentivises them to invest in you. By showing employees your appreciation, you create an environment where they will be encouraged to produce better work, which then results in a much more productive business meeting.

This is proven by a TJinsite poll, a division of TimeJobs.com, which found that rewards and recognition for employees’ hard work is a morale booster that entices them to produce better work for the company. The way I view it is there are two ways to conduct a business meeting. You can either stick to the method of in-office meetings and see the same results previous meetings have generated, or you can treat your employees to an off-site business meeting, ultimately resulting in improved productivity. When it comes down to it, you get what you pay for.

Hosting business meetings at off-site venues provides unmatchable experiences, resulting in higher achievement rates — during the meeting and after — making the investment well-worth it. And by choosing this route, you are well on your way to not only getting it right, but getting it right this time.


Tammy Ivey is the Group Sales Manager at The Margaritaville Resort Gatlinburg, Tennessee, and also recently served as Sales Director for Visit Knoxville, the Knoxville Convention and Visitors Bureau.

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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