ADNEC now a Hive for creative conferencing in Abu Dhabi

Asia News
ADNEC now a Hive for creative conferencing in Abu Dhabi

A new meeting space concept has been launched in Abu Dhabi by the Abu Dhabi National Exhibitions Company (ADNEC) in what management says is in direct response to the rapidly changing demands of event organisers and business events visitors.

The multi-functional space will go live by the end of the year and aims to combine functionality with aesthetic appeal.

Unlike traditional meeting rooms, The Hive incorporates a boutique auditorium designed on the same principle as an amphitheatre. The design reimagines the traditional speaker to audience relationship and encourages more open dialogue and audience participation.

In addition, The Hive offers flexible seating arrangements enabling attendees to organise themselves into smaller collaborative working groups.

Privacy is also offered with a variety of fully equipped and serviced offices, boardrooms, desks, pods and breakout areas.

Humaid Matar Al Dhaheri, Group CEO of ADNEC, said: “The idea of collaborative meeting spaces is fast gaining traction as being crucial to the success of an event or a conference. Given Abu Dhabi’s growing reputation as a hub for leading international conferences and the diverse global nature of the events that ADNEC hosts and organises, we decided that the time is right to adapt to the requirements of the international event community and create meeting spaces of the future.”

Al Dhaheri said ADNEC had undertaken research with its client base and feedback indicated support for a focus in stark contrast to the traditional concept of providing blank canvas spaces for event producers to adapt to their specific needs.

“ADNEC believes that the meeting room of the future is not just a place where people come to be told something, rather it will be a place where people come together to make personal connections with likeminded attendees. We also believe that people are at their creative best when placed in comfortable, flexible settings, and so we decided to embrace The Hive as a significant step in this direction,” Al Dhaheri added.

The Hive development follows the inauguration in 2017 of the ADNEC Innovation Lab and builds on the concept of fostering greater creative collaboration for more productive outcomes.

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