AIME launches new city experiences for 25th anniversary

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AIME launches new city experiences for 25th anniversary

The Asia-Pacific Incentives and Meetings Expo (AIME) has added ten Melbourne City Experiences to the 2017 Hosted Buyer programme.

Melbourne Convention Bureau (MCB) has partnered with a selection of venues, accommodation and attractions across the business events sector, showcasing Melbourne to international and domestic event organisers.

The ten curated tours aim to immerse attendees in the culture, environment, cuisine and hospitality that supports Melbourne, which was ranked as the World’s Most Liveable City for the sixth consecutive year by Economist Intelligence Unit.

Each tour visits three locations, and hosted buyers can choose from a range of Melbourne experiences. “Celebrate Melbourne’s obsession with all things coffee at a riverfront brunch; design a meditation journey for delegates at the Novotel on Collins; go behind the scenes at Luna Park and design your own ride experience; fly a scenic loop around the city’s most iconic landmarks in a helicopter; or explore the MCG on a custom tour of the arena and unique back of house areas,” the statement reads.

Karen Bolinger, chief executive officer, Melbourne Convention Bureau said: “Business events are the highest yielding sector of the visitor economy, delivering $9.8bn to the Victorian economy annually. For AIME’s 25th anniversary we wanted to showcase the diversity of Melbourne to the hundreds of domestic and international hosted buyers in a distinctive way.

“The tours highlight our world-class venues, food and beverage, entertainment and accommodation. With so many partners involved in the development of these tailored experiences, it exemplifies how collaborative Melbourne is.”

Hosted buyers attending AIME 2017 will be able to experience industry-leading education programs, peer-to-peer networking sessions, appointments with event suppliers from across the globe, as well as complimentary travel and luxury accommodation.

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