IMEX Association Day, an annual event exclusively for association professionals, will feature three streams in its programme day will be delivered on 14 May.
The Association Management Stream, chaired by ASAE, is designed for those in senior positions. Member engagement, volunteer management and strategic governance – covering board management and succession planning – will be some of the topics discussed.
Lakisha Ann Woods from the National Association of Home Builders will cover the topic of how to use social media to attract younger members and drive engagement on a global scale.
Meetings and Events Stream A, chaired by ICCA, covers ‘legacy’– IMEX’s talking point for 2018 – innovation and engagement, building a community and building partnerships with convention bureaux.
Paul Vallee from Best Cities will chair a discussion on the importance of legacy, focusing on how to deliver a ‘beyond tourism’ impact.
While Meetings and Events Stream B will address budget management and negotiation skills, security and risk management, sponsorship and programme content development.
Nicole Leida from the National Cancer Research Institute will cover all elements of supplier negotiation including ways to
maximise the budget.
A ‘spotlight on sponsorship’ session will look at how to create compelling packages and develop relationships into long term, profitable commercial partnerships.
Each session is case study led and time for peer-to-peer discussion and networking is also factored into the day.
“Sharing experiences and meeting new people is incredibly valuable and it’s a great way to learn. I hope to implement much of what I’ve discovered at Association Day into my own organisation,” said Vadim Garbarchuk, The Business Travel Association of Ukraine.
Carina Bauer, CEO of the IMEX Group, says: “The new programme for Association Day has been shaped by feedback from association professionals across the world. We’re therefore confident that the content is timely and relevant – with expert-led discussions on topical issues, delivering a direct business benefit.”
The 14 May sessions are open to all levels of association professionals registered to attend IMEX as either hosted buyers or visitor buyers.
The afternoon of education will be followed by a networking reception, Association Evening at Depot 1899, a historic tram depot developed into a modern bar and restaurant.