Global travel management and events agency ATPI Group, has announced the acquisition of German travel agency Hamburg Süd Reiseagentur GmbH from Danish shipping conglomerate A.P. Moller – Maersk. The takeover marks expansion of ATPI’s footprint in the European corporate travel market and strengthens its position as a specialist travel management company for the global marine industry.
Hamburg Süd Reiseagentur – member of the Lufthansa City Center network – was founded in 1963 and is one of the largest independent travel agencies in Hamburg in the field of business travel management, cruises, cargo ship trips and events.
Following the acquisition, the team and management of Hamburg Süd Reiseagentur will transfer to ATPI, who say they are committed to retaining the employees. ATPI says it aims to grow the business in Germany and offer its marine and corporate travel technology platforms to the existing Hamburg Süd Reiseagentur client base.
Adam Knights (pictured), regional managing director Europe & Middle East at ATPI, commented: “The Hamburg region has been a strategic priority for ATPI, and we are delighted to have found the right partner at the right time. Our Nordic marine businesses in Norway and Denmark, and Southern European marine businesses in Greece and Cyprus have all highlighted the need to be physically present in Hamburg. The agency staff and their knowledge based on their historic ownership was a critical requirement for ATPI. We were particularly impressed with the corporate client base of Hamburg Süd Reiseagentur and believe existing clients will benefit from the expanded global reach of the ATPI footprint along with additional technology solutions.”
Mette Christensen, senior director, responsible for Hamburg Süd Reiseagentur at A.P. Moller – Maersk, added: “As part of the strategy of A.P. Moller – Maersk we are focusing our business fully on container transport and logistics, while we have been searching for a new strong owner for the Hamburg Süd Reiseagentur. I am very pleased that with ATPI we have found the right partner to secure a strong future for the management, staff and clients of Hamburg Süd Reiseagentur.”
It is ATPI’s intention to remain a member of the Lufthansa City Center network. The Group, which was formed in 2002 from companies active in the UK and The Netherlands, now operates from 100+ offices worldwide.