Antony Reeve-Crook

Fancy a festivalisation refresh?

Antony Reeve-Crook explores ‘festivalisation’ and the business of making the main event. The ultimate incarnation of an event, either industry or consumer, is the festival, and not just by virtue of their size. Festivals take a community and deliver an identity through shared experience. Whether industry specific such as the Cannes Film Festival, or more generic such as South-by-South-West (SXSW),...

Reward more than revenue gains

Antony Reeve-Crook looks at applying a digital strategy to organisational culture. One of the big questions to arise from the merger between event giants Informa and UBM is the impact that the resulting entity will have on their combined ability to offer a personalised service. With the formation of such as large company, the ability to provide a personal touch is often seen as diminished, however...

Capitalising on currents both on- and off-shore

The third edition of VisitOslo’s VIPeace familiarisation trip brought journalists closer than ever to one of Norway’s most significant international events. Oslo is currently Europe’s fastest growing city, and while its 670,000 population remains modest compared with the likes of London or Paris, Norway’s capital has a cultural resonance around the globe. As host to the annual Nobel Peace Prize aw...

Tech revolution

Finding a digital marketing companion can be the key to upscaling your event, both in terms of prospect and manageability, writes Antony Reeve-Crook NetApp senior manager Kate Lechowicz says only events offering personalised experiences will emerge as clear winners in the years ahead. “We are living in a personalised world, and attendees expect that events will be designed to fulfil their individu...

Give them what they want

It’s not the taking part, but the experience that counts, according to new findings from brand experience company Freeman, writes Antony reeve-crook Chief marketing officers, brand managers, and event planners alike are putting more emphasis than ever on in-person brand experiences, according to a new survey conducted by Freeman, the global brand experience agency. The specialists in immersive exp...

Frugality and fidelity

The meetings journey of the healthcare professional (HCP) is significantly more convoluted than it is for conference attendees and PCOs in other industries. While these employees and employers attend business events for fundamentally the same reason as anyone else, namely to expand their knowledge, connect with their peers and discuss new advances in treatment, they are held to account throughout ...

Turning code into currency

Antony Reeve-Crook asks whether event technology can make us money directly as well as adding to the attendee experience? If you want a car to get you through the desert, it helps to select one that’s suited to the job. There’s no sense in selecting one without four-wheel drive if one is available, no matter how much you like rear-wheel drive, and while a cabriolet may help you enjoy the view, it ...

This side of the Danube

CMW explores the meeting opportunities on Europe’s longest river The lifeline that runs from the Black Forest of Germany down to the Black Sea, the Danube pulses through the heart of Central and Eastern Europe. Not only Europe’s second longest river — twice the length of the Rhine — the Danube flows through 10 countries and conversations on its banks take place in a dozen languages. A journe...

When worlds collide

CMW hears from Jason Yeh, CEO of Taipei conference organiser GIS Group, on the convergence of conferences and exhibitions   The GIS Group was founded in 1991. It operates three major businesses. The first is a turnkey project business unit, which means it provides a professional conference organiser service. It also provides a destination management company service. The second is to provide t...

Boston prepares a ‘wicked’ welcome to AIPC delegates

AMERICAS – Two hundred registered delegates from 95 convention centres and representing 39 nationalities are expected in Boston for the AIPC Annual Conference and 57th General Assembly, 5-8 July. The Hynes Convention Center in Boston’s Back Bay neighbourhood is hosting this year’s conference, which takes ‘engagement’ as its major theme. Central to the discussions will be how to build value from ho...