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CMW Guest Author

On your mettle for New Year

In my own household in London our Christmas and New Year decorations stay up for longer than most, as we celebrate both the traditional UK calendar of festivals and then the Slavic Christian Orthodox dates that stretch into the ‘Old, New Year’ of 13/14 January (according to the Julian calendar). No doubt many Chinese will be gearing up for their New Year on 3 February, the Year of the ...

Agents for change

As I sit in our London office contemplating a big pre-Olympic year for our capital, tourism board Visit London has had to fight for its very existence, with the Mayor of London Boris Johnson having to appeal direct to government for its funding to continue. In the run up to Britain’s big Olympic year, the main champion for promoting business visits to the UK capital, Visit London, has been l...

Harry Potter school of marketing

As Harry Potter and the Chronicles of Narnia battle it out at the Christmas Box Office, I am given to thinking of just how much magic a solid marketing effort can conjure up. Whenever I have presented on the topic of marketing at event trade exhibitions such as International Confex and Event UK, I am usually asked to focus on ‘budget marketing’ and how to get the most for your money. P...

MICE in the Land of the Morning Calm

I flew into Incheon airport outside Seoul just ninety minutes after North Korea bombarded the small island of YeonPyeong, killing two soldiers and at least two civilians. I was due to attend the Korea MICE Expo and co-located Seoul MICE Forum. In typical stoic Korean fashion I didn’t hear about any mishap until the organiser of the trip approached me after a gala dinner, saying my wife and e...

Holistic added value services

Hospitality and events group Proske’s Andreja Wieser shares some tips on working with local organising committees to deliver the main event When pitching with a sponsor, it is important to offer strategic consultancy and advice to your clients to support the work that you are doing for them. By offering added value services you are positioning yourself as an expert, which will help you to wi...

UFI Congress 2010: The Singapore effect

Antony Reeve-Crook direct from the 77th UFI Congress in Singapore Here in humid Singapore, gathered in the cool shimmering towers of the Marina Bay Sands convention centre, a record-breaking 475 members from more than 50 countries have been discussing the region’s magnetism for the international exhibition industry. The fact that the event has broken attendance records has much to do with th...

Earning your stripes

I had the enlightening experience this week of a work experience student who came to Mash Media to decide if publishing was the direction she wanted to take her career in. After one day in the office, she said she had seen enough of what we did to make her decision, and wouldn’t be coming back for any further days of experience. She spent most of her time in the office telling staff that she...

India’s second chance to impress

International meeting planners, as most of us are aware, can be fastidious, are usually ultra-organised and can border on the obsessive. Much of that goes with the territory of their job, of course. The big association and corporate planners and buyers are relentlessly courted by our top industry trade shows, not to mention the top destinations and major venues, too. What, I wonder, would these su...

How the China Dragon will shape our CSR policies

China has been experiencing sweeping changes in the labour market, which will shape the events industry for years to come. These are changes we all need to be aware of and prepare for. In particular, central government in China has implemented policies in the last year to repatriate migrant workers from coastal industrial areas back to their villages within mainland China promoting economic expans...

Service is a recession – beater

If asked, I’d guess that most meetings professionals would say that the most important element to concentrate on in a recession, is customer service, and if they don’t consider it important, that they need to reassess their priorities!  In a shrunken market, with every business wanting to be a conference venue, and all increasingly vigorously seeking to get hold of our customer, w...

The building site in the desert

On landing at Abu Dhabi International Airport there is no question that the Emirate is working tirelessly to attract the elite to this unique place.  This was my first time in the United Arab Emirates to visit Reed Travel Exhibitions’ GIBTM exhibition, but alongside the busy calendar of business meetings and crowded aisles of the show floor, my trip included a unique look into the real ...

Christmas, Summer and St. Paddy’s Day for London events community

St Patrick’s Day was a busy day and night for London’s event industry with guests, who were invited to several parties on the same day, making a dash for the tube after an hour of cocktails and canapés to get to the other event. One such event was Tourism Ireland’s lunchtime soirée in collaboration with the soon-to-be completed Convention Centre, Dublin. To mark Ire...